Manager Marketing Technology

General Information

Qatar-Doha

About the role

Key Accountabilities Include

• Develop and manage a comprehensive roadmap for data activation strategies that are intricately aligned
• with overarching commercial objectives, while actively identifying and generating new revenue growth
• opportunities within the market.
• Serve as the technical platform lead for key advertising platforms, such as Google and Meta, ensuring the
• optimal utilization of their advanced features to drive innovation and improve campaign effectiveness
• continuously.
• Advocate for and facilitate the adoption and integration of state-of-the-art marketing and advertising tools,
• leveraging artificial intelligence, automation, and dynamic ad delivery systems to enhance targeting and
• engagement strategies.
• Explore new market trends and evaluate new technology to ensure best in class data driven marketing.
• Define commercial benefits and risks around the use of first party data to support with the delivery of new
• projects.
• Maximize the effectiveness of first-party data by employing advanced segmentation techniques and
• analytical approaches to create targeted and impactful advertising strategies.
• Develop and manage comprehensive processes and frameworks to guarantee the consistent and
• compliant usage and sharing of data specifically for advertising and reporting objectives, ensuring
• adherence to legal and regulatory standards.
• Conduct thorough analyses of emerging market trends and evaluate cutting-edge technologies to ensure
• the implementation of best-in-class practices in data-driven marketing, positioning the organization as a
• leader in the industry
• Clearly define the commercial benefits and associated risks involved in the utilization of first-party data,
• providing strategic insights that support the successful delivery of new projects and initiatives
• Design and implement robust frameworks that enable the orchestration and personalization of marketing
• communications, leveraging real-time data on available campaigns and offers to optimize customer
• engagement and conversion rates
• Manage processes and frameworks to ensure a consistent and compliant use and sharing of data for the
• purpose of advertising and reporting
• Identify opportunities to leverage automation in campaign management such as campaign creation,
• workflows, processes and creatives
• Engage in effective collaboration among various departments, specifically focusing on digital initiatives,
• product development, and information technology in order to drive innovation, improve processes, and
• deliver outstanding results for projects
• Establish a robust data-driven methodology that emphasizes continuous testing and learning, leveraging
• advanced measurement solutions to derive actionable insights and maximize campaign effectiveness
• Implement and maintain rigorous tracking and measurement frameworks that promote data governance,
• ensuring data quality, integrity, and accessibility across all digital initiatives.
• Identify and capitalize on opportunities to incorporate automation in campaign management, enhancing
• efficiency in campaign creation, optimizing workflows, streamlining processes, and enhancing creative
• asset management
• Oversee the implementation and optimization of dynamic feed management systems to enhance
• advertising effectiveness, ensuring real-time updates and data synchronization for improved campaign
• performance
• Foster cross-functional collaboration with digital marketing, product development, and IT teams to ensure
• all initiatives align with business objectives and support seamless execution
• Ensure seamless integration with various platforms and tools, facilitating efficient data usage and
• activation to improve targeting and personalization in marketing efforts
• Spearhead the procurement of new technologies and tools as necessary, conducting thorough feature
• comparisons and evaluations to identify the best solutions for enhancing operational capabilities and
• achieving strategic goals
• Perform other department duties related to his / her position as directed by the Head of the Department
• Be part of an extraordinary story
• Your skills.
• Your imagination.
• Your ambition.
• Here, there are no boundaries to your potential and the impact you can make.
• You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience.
• You have the chance to be a part of our future, and build the life you want while being part of an international community.
• Our best is here and still to come.
• To us, impossible is only a challenge.
• Join us as we dare to achieve what’s never been done before.

Qualifications

• About you
• Minimum qualification of bachelor’s degree or equivalent is essential
• 8+ years of job-related experience.
• Experience working in a large corporate environment.
• Experience in digital marketing.
• Strong technical understanding of marketing and advertising technology.
• Experience with Google marketing platform.
• Strong project management skills.
• Strong analytical mindset to interpret complex data.
• Expert user of marketing and analytics platforms (Adobe & Google).
• Strong communication skills to manage internal and external stakeholders.
• Excellent command of the English language.

About Qatar Airways Group