Manager, Marketing Operations

About the Role

What You'll Do

What You Bring

• Required
• 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
• Deep, hands-on expertise in Salesforce Marketing Cloud — you've built and owned it, not just used it
• Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
• Strong 6sense experience across intent, segmentation, and enrichment
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
• Experience using project management tools to intake, triage, and prioritize marketing work
• Practical experience applying AI tools to marketing operations — enrichment, QA, content, agents, or workflow automation
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
• Willingness to work US Eastern hours to overlap with the global marketing team
• Preferred
• Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
• Salesforce Data Cloud experience
• Exposure to RPA or automation platforms and data hygiene/enrichment tooling
• Adobe Workfront administration
• Power BI or comparable BI tooling
• Experience supporting a global B2B technology or SaaS marketing organization

Location & Work Model

Qualifications

• Required
• 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
• Deep, hands-on expertise in Salesforce Marketing Cloud — you've built and owned it, not just used it
• Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
• Strong 6sense experience across intent, segmentation, and enrichment
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
• Experience using project management tools to intake, triage, and prioritize marketing work
• Practical experience applying AI tools to marketing operations — enrichment, QA, content, agents, or workflow automation
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
• Willingness to work US Eastern hours to overlap with the global marketing team
• Preferred
• Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
• Salesforce Data Cloud experience
• Exposure to RPA or automation platforms and data hygiene/enrichment tooling
• Adobe Workfront administration
• Power BI or comparable BI tooling
• Experience supporting a global B2B technology or SaaS marketing organization
• Location & Work Model
• Bangalore, India (CIDC) — hybrid. This role requires regular overlap with US Eastern business hours.
• 20 days a quarter in office.

Responsibilities

• Lead and develop the team
• Manage, coach, and grow a team of marketing operations professionals in India, covering platform administration, campaign execution, list management, and data operations
• Set clear ownership, expectations, and quality standards; build capability so execution work scales without escalation
• Partner with global MOps leadership and cross-functional stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, and Customer Success
• Build the operating model that scales production
• Design and maintain reusable assets in Salesforce Marketing Cloud — email and journey templates, modular content blocks, standardized data extensions, and pre-built audience logic — that enable junior and less technical team members to execute independently
• Establish naming conventions, QA checklists, approval workflows, and documentation that make campaign production repeatable and low-risk
• Create enablement materials and training paths that upskill the team and reduce dependency on senior technical resources
• Continuously identify manual, high-touch work and convert it into templated or automated processes
• Own the platforms
• Serve as senior SME for Salesforce Marketing Cloud — journeys, data extensions, audience segmentation, deliverability, governance, and integration with Salesforce CRM
• Own 6sense administration and strategy: intent keyword planning, audience/segment design, account and contact enrichment, and ABM activation
• Ensure campaign infrastructure, lead routing, and attribution data flow cleanly between MAP, CRM, and reporting layers
• Drive data quality and execution rigor
• Own marketing data integrity — list imports, normalization, enrichment, deduplication, and pre-activation QA
• Build repeatable, documented processes that reduce manual effort and downstream reporting errors
• Establish governance for consent, data standards, and campaign taxonomy
• Deliver strategic projects
• Lead multi-system, multi-stakeholder projects from requirements through launch and adoption
• Identify and implement automation and AI opportunities that improve speed, accuracy, and capacity
• Triage and prioritize incoming work through project management tooling, balancing operational demand against strategic initiatives