Manager, Marketing Operations & AI
Role Overview
Supports and enhances sales infrastructure to improve demand generation and revenue programs.
Optimizes the sales AI technology stack and integrations and enables data-driven decisions across the revenue organization.
Works with Sales, Marketing, and RevOps stakeholders to build scalable processes and use AI to accelerate growth.
Key Skills for This Role
Full Job Posting
Opportunity
Supports and enhances sales infrastructure to improve demand generation and revenue programs.
Optimizes the sales AI technology stack and integrations and enables data-driven decisions across the revenue organization.
Works with Sales, Marketing, and RevOps stakeholders to build scalable processes and use AI to accelerate growth.
What you will do
- Support, optimize, and troubleshoot sales tools and AI capabilities.
- Build and maintain AI workflows, lead flows, and scoring frameworks.
- Maintain integrations between HubSpot, Salesforce, and other tools for accurate, consistent data.
- Align marketing signals with sales actions to enable AI-supported campaigns.
- Support campaign execution with Marketing and Demand Generation.
- Build RevOps reporting for performance, pipeline attribution, and ROI analysis.
- Improve lead, contact, and account data hygiene; identify process automation opportunities.
- Coordinate with Sales Operations on lead routing, qualification, and reporting.
Qualifications
- 3+ years of hands-on Sales or Marketing Operations experience.
- Expert-level HubSpot Marketing Hub, Salesforce, and AI knowledge.
- Experience deploying AI-powered automation across GTM workflows, CRM integrations, and sales engagements.
- Experience using AI for pipeline analysis, forecasting support, and deal risk identification.
- Strong understanding of lead management, scoring, routing, and pipeline development.
- Strong written and verbal communication skills for internal and external collaboration.
Preferred skills
- BI or reporting tools are a plus.
- Basic coding or scripting with SQL, Python, JavaScript, APIs/Postman, or Git is a plus.
Compensation
- Posted compensation range is CAD 65,000–80,000; the position is commission eligible.
Workplace
- Team members go into Hub Offices three times a week.
- The employer states a minimum of three office days per week, with the possibility of additional in-office attendance.
Benefits and culture
- The employer describes paid time off, learning and development, parental leave, benefits, volunteering opportunities, and employee resource groups.
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