Manager - Marketing & Communications

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The Regional Marketing and Communication Manager - Middle East will play a key role in driving The Executive Centre’s brand visibility, lead generation, and market engagement across the region, with an immediate focus on the UAE and Saudi Arabia.

This role will be particularly important in supporting TEC’s growth in Riyadh, helping establish and strengthen the brand in one of the region’s most dynamic business markets.

The successful candidate will be responsible for translating TEC’s global marketing strategy into effective local campaigns across English and Arabic channels.

They will work closely with HQ, local Sales, Business Development, Community, Partnerships, agencies, and vendors to deliver marketing activity that supports both brand-building and commercial performance.

This is a strategic and hands-on role, suited to a marketer who understands premium B2B services, regional market dynamics, digital performance, localisation, and culturally relevant communication.

Develop and execute marketing plans for the Middle East, with a core focus on UAE and Saudi Arabia.

Lead marketing initiatives for Riyadh, supporting brand awareness, lead generation, sales enablement, and local market positioning.

Localise and adapt global campaigns for UAE and Saudi Arabia, ensuring all messaging is relevant, accurate, and commercially effective.

Ensure all English and Arabic communications reflect TEC’s premium positioning, brand standards, and local market expectations.

Manage regional campaigns across digital, content, social media, PR, events, partnerships, and sales enablement.

Collaborate with HQ and local teams to plan, execute, and optimise paid media, SEO, SEM, paid social, display advertising, email marketing, and lead generation campaigns.

Monitor campaign performance and report on key KPIs, including lead volume, lead quality, CPL, conversion performance, ROI, and campaign effectiveness.

Identify market trends, audience insights, competitor movements, and emerging opportunities across UAE and Saudi Arabia.

Partner closely with Sales, Business Development, and Community teams to ensure marketing activity supports centre-level priorities and revenue opportunities.

Work with the Global Partnerships team to identify and activate regional partnerships that strengthen TEC’s brand reach and market credibility.

Manage regional media partners, agencies, vendors, and external collaborators, ensuring all deliverables meet TEC’s quality and brand standards.

Support PR, media outreach, local content, thought leadership, social media, events, and client-facing materials for UAE and Saudi Arabia.

Oversee translation and content localisation workflows, ensuring Arabic content is not only accurate, but also premium, persuasive, and market appropriate.

Act as the regional marketing liaison between HQ, UAE, and Saudi Arabia teams, ensuring alignment on priorities, timelines, execution standards, and results

Proven experience in regional, multi-market, or country-level marketing roles.

Experience in premium services, real estate, hospitality, flexible workspace, professional services, or B2B industries is preferred.

Fluent written and spoken English and Arabic are mandatory.

Strong understanding of the UAE and Saudi Arabia markets

Strong understanding of digital marketing channels, including SEO, SEM, paid social, display advertising, email marketing, content marketing, and performance analytics.

Experience managing integrated campaigns across brand, digital, content, partnerships, events, PR, and lead generation.

Excellent project management skills, with the ability to manage multiple stakeholders, timelines, budgets, and deliverables across markets.

Strong copywriting, editing, and localisation judgement in both English and Arabic.

Data-driven, detail-oriented, and proactive in identifying opportunities to improve campaign performance, lead quality, ROI, and regional impact.

Able to balance strategic planning with hands-on execution in a fast-moving commercial environment.

Commercially minded, with a clear understanding of how marketing contributes to lead generation and revenue growth.

Strong in both brand-building and digital performance.

Comfortable managing agencies, vendors, stakeholders, and cross-functional teams.

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