Manager Marketing - Cidmus

Job Summary

Roles & Responsibilities

• Identify gaps in the product portfolio, analyse international trends, and propose new product ideas based on unmet needs.
• Deliberate with the cross-functional team on new product profitability and make final marketing decisions on new product ideas.
• Conduct risk versus benefit analysis and finalize new product prioritization with the vertical head.
• Review go-to-market strategies, validate launch plans, and oversee successful implementation and launch of new products.
• Plan sales and budgets for existing products by setting growth goals, deciding therapeutic area targets, and monitoring market potential.
• Formulate and implement brand strategies for existing products, monitor execution, identify gaps, and suggest corrective actions.
• Make decisions on customer relationship initiatives, review non-product-based programs, and refine strategies based on KOL feedback.
• Initiate strategic activities to enhance brand presence, design the future roadmap, and implement initiatives through agencies.
• Lead and develop a team through goal setting, performance appraisals, mentorship, training, and development opportunities.

Qualifications

• MBA along with a graduate degree in a Science stream.
• 10-12 years of experience in the Indian Pharmaceutical Industry.
• Experience in Product Management, including launching at least one new product.

Technical Skills

• In-depth understanding of the Indian Pharmaceutical Industry.
• Understanding of diseases, therapy, and relevant therapeutic areas.
• Financial management skills to develop and manage budgets, allocate resources, and optimize cost control.
• Functional understanding of the chronic market.
• Scientific knowledge of the product.
• Ability to analyse market data, clinical trial results, and sales performance to inform decision-making.

Behavioural Skills

• Proactive and visionary mindset.
• Strong networking skills.
• Effective people management abilities.
• Adaptability and change management skills.
• Strategic orientation and decision-making capabilities.
• Creative and ability to draw insights.

About Global Generics India

Benefits Offered

• Personalised learning programs and professional development.
• Joining and relocation support.
• Maternity and paternity benefits.
• Medical coverage for employee and family.
• Life coverage for the employee.