Manager, Marketing Analytics

Qualifications

• Bachelor’s degree required; advanced degree in a quantitative field preferred.
• 5+ years in marketing analytics or business intelligence, including 4+ years leading a team.
• Hands-on SQL. You write, optimize, validate, and review production queries yourself.
• Hands-on Power BI — data modeling, DAX, workspace governance, and refresh and gateway operations.
• Direct ownership of a marketing CRM or automation platform as an administrator, not a user — LeadSquared, Salesforce and Marketing Cloud, HubSpot, Velocify, or comparable.
• Demonstrated ownership of attribution, forecasting, and acquisition-efficiency or marketing-mix analysis.
• Experience designing tests and reading out results to non-technical audiences.
• Working knowledge of data science practice — propensity and predictive modeling, applied statistics — sufficient to direct and review a data scientist’s work.
• A track record running an intake and prioritization process across departments with competing claims.
• Executive presence: able to brief, influence, and disagree with senior leadership productively.
• Strong sense of accountability, owning successes and failures.