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Manager, Digital Marketing

Norton Rose Fulbright
Houston, USA
Full-time
Manager
Onsite
Discovered 2 weeks ago

Full Job Posting

Responsibilities include but are not limited to:

  • Leadership and team management
  • Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development.
  • Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement.
  • Oversee recruiting, onboarding and training efforts for digital marketing team members.
  • Digital Marketing strategy and execution
  • As the senior subject matter expert, partner with the Content and BD teams to implement digital marketing strategies and support business development, thought leadership and brand visibility goals.
  • Lead the execution of digital marketing campaigns across web, email, social media and other digital channels, communicating performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy decisions in collaboration with the Content team.
  • Provide guidance to business development professionals and marketing colleagues and lawyers as appropriate on digital marketing best practices and platform capabilities.
  • Digital platforms and operations
  • Oversee the day-to-day management of the firm's digital marketing platforms, including websites, blogs, microsites and campaign tools.
  • Work to continuously improve digital intake, ticketing and approval workflows, ensuring timely, accurate and consistent execution of requests.
  • Manage publishing workflows and ensure compliance with brand, accessibility, governance and quality standards
  • Serve as the primary escalation point for digital marketing requests, platform issues and content delivery challenges.
  • Oversee regular content audits and lifecycle management, including updates, archiving and end-of-life transitions for digital assets and platforms.
  • Develop and approve keyword and SEO, and GEO strategies (for digital publications, blogs, legal updates, campaigns, etc.) and collaborate with stakeholders and vendors to improve site search, Google rankings and AI-influenced search outcomes, maximizing visibility, discoverability and long-term performance.
  • Platform optimization and stakeholder management
  • Act as business owner for digital marketing platforms (CMS, analytics tools, microsites, blogs and cloud services), managing external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination.
  • Partner with global, regional and cross-functional teams (content, brand and creative, business development, communications, IT and lawyer stakeholders) to operationalize digital processes, enhancements and service offerings, and to standardize execution across the firm.
  • Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness.
  • Manage relationships with internal stakeholders, technology teams, external vendors and agencies to support the successful delivery and continuous improvement of digital marketing initiatives.
  • Other duties
  • Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
  • Qualifications and experience:
  • Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization.
  • In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology, preferably in the legal industry, professional services, or another complex organization.
  • Demonstrated experience leading digital platforms, SEO strategy and vendor relationships.
  • Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment.
  • Prior experience supervising or mentoring team members with demonstrated people leadership capability. 1+ years of team management experience highly preferred.
  • Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred.
  • Strong knowledge of digital marketing platforms, content management systems and analytics tools.
  • Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred.
  • Working knowledge of HTML, SEO and digital accessibility standards. GEO knowledge and Bar rule understanding a plus.
  • Strong project management and organizational skills with the ability to manage competing priorities.
  • Excellent written, verbal and interpersonal communication skills.
  • Strong problem solving and analytical mindset and ability to translate data into actionable recommendations.
  • Demonstrated ability to build effective relationships with stakeholders at all levels in a collaborative environment.
  • Promote and demonstrate our business principles of quality, unity and integrity.
  • Norton Rose Fulbright does not accept unsolicited resumes from search firms. Search firms must have an executed search firm agreement and be specifically engaged by Norton Rose Fulbright for a particular search before submitting candidates. A signed agreement alone does not authorize candidate submissions for all open positions.
  • All candidate submissions must be made through Norton Rose Fulbright's agency portal. Only agencies invited to participate in a search may submit candidates. Submissions made directly to lawyers, hiring managers, or other firm personnel are not eligible for placement fee consideration.
  • Norton Rose Fulbright will not be bound by any terms, conditions, or fee arrangements related to candidate submissions made in violation of these guidelines, nor will it recognize any claim made by the submitting search firm.

Benefits

  • Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full- time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options.
  • In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays.
  • Legal Notices
  • Norton Rose Fulbright US LLP is an Equal Employment Opportunity Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, and any other characteristic protected by law.
  • Norton Rose Fulbright US is committed to providing reasonable accommodation as an Equal Employment Opportunity Employer to applicants with disabilities. If you require assistance of accommodation to complete your application, please contact [email protected]. When submitting your request, please provide your contact information and a description of the accommodation needed or the accessibility barrier you are experiencing. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
  • Pay Transparency – Nondiscrimination Provision: The firm will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).
  • E-Verify is a registered trademark of the U.S. Department of Homeland Security. This business uses E-Verify in its hiring practices to achieve a lawful workforce.
  • Right to Work Information
  • Equal Employment Opportunity
  • For details on the personal information we collect in connection with your application for potential employment or partnership with Norton Rose Fulbright US LLP and for what purposes visit California Consumer Privacy Notice-Norton Rose Fulbright and Norton Rose Fulbright US LLP - US Data Privacy Policy or contact us at (713) 651-7777.

Qualifications

  • Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience, preferably in the legal industry, professional services, or another complex organization.

Preferred Qualifications

  • Experience with technologies and tools such as Adobe Experience Manager, WordPress HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred.

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