Manager, Digital Analytics & Organic Growth

About the Role

Key Responsibilities

• Ecommerce Analytics & Insights
• Serve as the primary ecommerce analytics expert and GA4 subject-matter expert for the business, owning measurement, analysis, reporting, and interpretation of ecommerce performance
• Own the digital analytics and measurement strategy for holtrenfrew.com, including KPI definitions, tracking requirements, data governance, data quality, and reporting standards
• Proactively answer business questions about site, brand, category, customer, and channel performance, analyzing the full digital funnel to identify performance drivers, friction, and growth opportunities
• Translate complex analysis into concise, commercially relevant insights and recommendations, tailored for senior leadership including SLT and ELT audiences, with a focus on customer experience, conversion, revenue, marketing efficiency, and product discoverability
• Investigate and resolve data anomalies across web analytics, the digital storefront, product feeds, marketing platforms, order data, and financial reporting in partnership with Technology, BI, and Finance
• Customer Journey & Optimization
• Establish and support a test-and-learn approach to conversion rate optimization, including experimentation, A/B testing, results analysis, and recommendations for scaling successful initiatives
• Partner with CRM and data teams to strengthen understanding of cross-channel browsing, engagement, and purchase behaviour
• Organic Growth & Discovery
• Partner with Content, Merchandising, Product, and Technology teams to improve organic search performance, technical SEO, content relevance, website architecture, structured data, and product discoverability
• Monitor SEO, on-site search, product-feed, shopping, and emerging AI-powered search performance; identify opportunities to improve qualified traffic, engagement, assisted conversion, and revenue
• Work with Merchandising and Product Information Management teams to improve product taxonomy, titles, attributes, descriptions, images, and product-data quality for on-site search, SEO, shopping visibility, and AI-driven discovery
• Qualifications and Experience
• Bachelor’s degree in Business, Mathematics, Statistics, Computer Science, Marketing Analytics, Economics, or a related field
• 5–8 years of experience in digital, e-commerce, product, or marketing analytics, conversion rate optimization, SEO, or a comparable data-driven role
• Strong hands-on experience with Google Analytics 4, Google Tag Manager, Google Search Console, digital measurement design, and dashboarding tools such as Looker Studio, Looker, Power BI, or Tableau
• Advanced SQL skills and working experience with cloud-based data environments, preferably Google BigQuery
• Experience with customer journey analysis, funnel analysis, segmentation, experimentation, and A/B testing
• Working knowledge of technical SEO, content SEO, structured data, website architecture, Google Merchant Center, product feeds, and e-commerce product discovery
• Familiarity with SEO tools such as Screaming Frog, Ahrefs, Semrush, Sistrix, or comparable platforms
• Understanding of AI-powered search and generative search experiences, with the ability to apply practical, customer-focused SEO and content principles
• Excellent communication and stakeholder-management skills, with the ability to turn complex data into concise, actionable recommendations
• Experience in luxury, fashion, retail, marketplace, or high-consideration e-commerce environments is an asset
• #SSCSJ
• Hiring Reason - Existing Vacancy
• Holt Renfrew is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity and require accommodation, please email [email protected] and let us know so we can ensure you have an accessible candidate experience throughout the recruitment process. All requests are confidential and used only to meet candidate needs.