Manager, Customer Insights & Analytics
Role Overview
The Manager, Customer Insights & Analytics leads Toronto Pearson’s customer insights and analytics strategy to strengthen decision-making, improve customer satisfaction, and advance passenger experience.
The role oversees customer research, feedback, performance measurement, and global benchmarking, translating customer and operational data into recommendations.
The manager works across the organization to embed insights in strategic planning and operational decisions and provide leaders with evidence-based perspectives.
Key Skills for This Role
Full Job Posting
Role overview
The Manager, Customer Insights & Analytics leads Toronto Pearson’s customer insights and analytics strategy to strengthen decision-making, improve customer satisfaction, and advance passenger experience.
The role oversees customer research, feedback, performance measurement, and global benchmarking, translating customer and operational data into recommendations.
The manager works across the organization to embed insights in strategic planning and operational decisions and provide leaders with evidence-based perspectives.
What the employer offers
- The posting describes opportunities for growth and development in a dynamic organization.
- Benefits include a flexible retirement program with employer matching and voluntary savings options, including RRSP, TFSA, and non-registered savings plans.
- The employer offers a flexible hybrid work environment, learning opportunities, and a reward and recognition program.
Customer insights and research
- Lead customer research, insights, and global benchmarking strategy, including major passenger feedback and benchmarking programs.
- Develop a customer feedback strategy that captures passenger needs and experiences across surveys, digital platforms, and operational touchpoints.
- Analyze customer, research, and operational data and provide practical recommendations to improve passenger experience.
- Identify and integrate customer intelligence sources, including digital analytics, audit findings, operational data, and emerging research tools.
- Monitor customer trends, passenger expectations, and industry best practices to identify service and experience improvements.
Measurement and organizational impact
- Develop executive-level dashboards, reports, presentations, and insight products for evidence-based decision-making.
- Establish and refine customer experience objectives, KPIs, and measurement frameworks aligned with corporate priorities.
- Partner with business units to turn insights and benchmarking results into actionable plans and measurable improvements.
Contracts and team leadership
- Manage research, customer feedback, and benchmarking contracts and relationships with research firms, technology providers, and contracted program resources.
- Lead, coach, and develop a skilled team by setting priorities, supporting decisions, and creating professional-growth opportunities.
Education and experience
- Post-secondary diploma in business, marketing, communications, or a related discipline, combined with relevant experience; a related university degree is preferred.
- Three to five years of management experience and demonstrated people-leadership capability.
- Five to seven years of progressive data and analytics experience focused on customer insights and operational recommendations.
- At least three years of customer-service experience.
- Experience developing customer research, feedback, benchmarking, and performance-measurement programs.
Tools and capabilities
- Proficiency with survey, data-visualization, and analytics platforms such as Qualtrics and Power BI.
- Experience developing dashboards, reports, and presentations for senior and executive audiences.
- Strong project-management and prioritization skills to manage multiple initiatives and stakeholder requirements.
- Excellent written, verbal, and interpersonal skills, including collaboration, influencing, and negotiation across functions and with external partners.
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