Manager- Content Creation | Emirati Talent

Role Summary

Role Profile

• Develop and publish social-first content across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels.
• Translate announcements, leadership messages, campaigns, events, and culture stories into posts, reels, stories, carousels, and short-form videos.
• Drive executive visibility, employer branding, corporate reputation, and stakeholder engagement through storytelling.
• Monitor trends, audience behavior, platform updates, and engagement insights to optimize content.
• Collaborate with designers, videographers, communications teams, executives, and agencies.
• Use AI-powered tools for ideation, copywriting, editing, localization, testing, and optimization with human oversight.
• Analyze content performance, social listening insights, and engagement metrics to improve impact.
• Maintain content calendars, publishing schedules, approval workflows, version control, and channel governance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4–6 years of experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.
• Strong expertise in platform-native content creation across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels.
• Ability to create short-form posts, captions, reels, stories, carousels, and videos for different audiences and platforms.
• Strong understanding of social trends, community engagement, content analytics, social listening, brand tone of voice, and digital publishing workflows.
• Experience using AI-assisted content tools for ideation, editing, localization, and optimization while maintaining accuracy, brand governance, and reputational sensitivity.

What We Offer

• The employer describes a friendly, positive work environment and a mission to create memorable experiences.
• The company reports having more than 45,000 colleagues.