Manager, Content Creation | Emirati Talent

Role summary

Role profile

• Develop and publish content across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels in line with Corporate Communications priorities.
• Turn announcements, leadership messages, campaigns, events, and culture stories into posts, reels, stories, carousels, and short-form videos.
• Support executive visibility, employer branding, corporate reputation, and stakeholder engagement through creative storytelling.
• Monitor social trends, audience behavior, platform updates, and engagement insights to optimize content strategy, tone, timing, and execution.
• Collaborate with designers, videographers, communications teams, executives, and external agencies on an integrated content pipeline.
• Use AI-powered tools for ideation, copywriting, editing, localization, testing, and optimization, with brand integrity and human oversight.
• Analyze performance, social listening insights, and engagement metrics to improve impact; maintain calendars, schedules, approvals, version control, and channel governance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4–6 years of experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.
• Strong expertise creating platform-native content for LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels.
• Ability to produce short-form content tailored to different audiences and platforms.
• Strong understanding of social media trends, community engagement, content analytics, social listening, brand tone of voice, and digital publishing workflows.
• Experience using AI-assisted tools for ideation, editing, localization, and optimization while maintaining accuracy, brand governance, and reputational sensitivity.