Manager - CLM
Role Overview
The CLM unit develops customer-centric activity to enhance revenue from existing and new-to-bank customers through cross-selling, lead generation, campaigns, retention, and lifecycle management.
Customer data, behavior, profiles, and criteria are used to target customers with relevant products and actions.
Key Skills for This Role
Full Job Posting
Role overview
The CLM unit develops customer-centric activity to enhance revenue from existing and new-to-bank customers through cross-selling, lead generation, campaigns, retention, and lifecycle management.
Customer data, behavior, profiles, and criteria are used to target customers with relevant products and actions.
Responsibilities
- Lead end-to-end campaign management, from opportunity identification and design through execution, performance monitoring, and optimization.
- Identify opportunities based on customer needs, profiles, behavior, lifecycle events, and business priorities.
- Drive campaigns across direct and digital channels, frontline teams, and dedicated sales or service teams.
- Guide team members in planning, execution, quality assurance, tracking, and issue resolution.
- Coordinate campaign requirements and priorities with business, product, channel, and technology stakeholders.
- Oversee CRM and Campaign Automation configuration, testing, and accurate, timely campaign launches.
- Monitor campaign and system performance; identify gaps and technical issues and coordinate resolution.
- Analyze response, conversion, and other performance indicators; recommend improvements.
- Present campaign reports and management insights, including outcomes, opportunities, risks, and recommended actions.
- Maintain campaign governance, controls, validations, quality standards, and approvals; support process improvement and team capability development.
Channels and tools
- Campaigns may use EDM, SMS, EI In-App, EI Push Notifications, WhatsApp, and frontline channels.
- The qualifications list SQL, reporting, SAS, and Python.
Qualifications
- Bachelor's or master's degree in Mathematics or Computers.
- 4+ years of experience in SQL, reporting, SAS, and Python.
About Emirates Islamic
Emirates Islamic launched in 2004 to provide banking services in line with Shari'a principles.
The bank describes employee development and Emiratization programmes as part of its approach to talent development.
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