Manager - CLM
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The primary purpose of the CLM (Customer Lifecycle Management) unit is to develop a customer-centric approach, enhancing revenue from existing or NTB (New to Bank) customers on an ongoing basis through cross-selling, lead generation, campaign management, trigger-based events, retention initiatives and Customer Life Cycle Management Campaigns. This Unit analyzes customers’ data, behavior and profile and based on specific criteria to target customers for specific products and actions
The CLM Team is responsible for designing the Bank’s CLM campaigns in different channels (EDM, SMS, EI + In-App, EI + Push Notifications, WhatsApp, frontline) and based on specific criteria, to automate the targeted list generation and the campaign launch through Campaign Automation.
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