Manager, Audience Acceleration

Position Summary

Responsibilities

• Apply agency's proprietary data and platforms to identify high-value audiences and support development of audience-first, addressable strategies.
• Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns.
• Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation.
• Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation.
• Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs.
• Support development and management of client's data-driven marketing by educating clients on how data and technology can help unlock consumer insights.
• Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs.
• Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged.
• Contribute to new approaches by assisting with client's 1st Party data roadmaps, supporting omni-channel addressable strategies, and aiding dynamic creative strategies.
• Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations.
• Facilitate audience and data testing frameworks in collaboration with Client Solutions and cross-functional teams.
• Support innovation efforts and help educate clients on developing a forward-thinking digital roadmap and testing plan in preparation for a cookie-less environment.

Required Skills & Experience

• Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem.
• Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes.
• Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans.
• Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.
• Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
• Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met.
• Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment.
• Communication & Presentation: Excellent written, verbal communication, and presentation skills.
• Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).

Desired Skills & Experience

• Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms is strongly preferred.
• Experience: Minimum 4 years of experience in audience development, data-driven marketing, and/or digital marketing.
• Media Activation Knowledge: Strong understanding of key media activation channels (programmatic, social, search, etc.).
• Collaboration & Project Management: Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting.
• Industry Knowledge: Understanding of audience strategy approaches in specific industries (e.g., health industry), including relevant privacy regulations and restrictions.
• Omnichannel Support: Experience contributing to or supporting omnichannel strategies for clients.

Compensation

• The salary range for this position is $90,000.00 - $110,000.00.
• Total Rewards package includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits.

Workplace Policy

• Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• The objective is to increase this requirement over time, and many agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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