Account Manager, SEO

Position summary

Responsibilities

• Manage senior analysts and support analyst career growth.
• Translate client business goals and marketing objectives into SEO strategies.
• Plan site structure and website content strategy.
• Develop client dashboards and reports that show qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Act as the primary SEO strategy contact for assigned brands.
• Develop viewpoints on SEO and search tools, news, and trends and share them with the SEO team.
• Partner with creative and development teams to implement SEO recommendations.

Required skills and experience

• Substantial experience in SEO or digital marketing.
• Knowledge of SEO platforms including BrightEdge, Conductor, Searchmetrics, Moz, and Screaming Frog, and of web analytics tools including Google Analytics, Adobe Analytics, and Webtrends.
• Ability to explain technical concepts effectively to non-technical clients.
• Solid understanding of search engines and core SEO and SEM principles.
• Strong knowledge of Microsoft Outlook, Excel, PowerPoint, and Word.
• A college degree is not required.

Desired skills and experience

• Technical web expertise in HTML, JavaScript, and CSS is preferred.
• Basic website design and development knowledge is preferred.
• Ability to manage and prioritize multiple projects, manage projects independently, and train or manage team members is desirable.

Compensation

• Expected salary range is $70,000 to $80,000.

Benefits and work model

• Benefits include at least 37 paid days off, wellness days, long weekends, summer Fridays, formal training, and employee groups.
• The company offers a flexible hybrid work model.
• Employees are required to work in the office at least three days per week unless additional days are directed.