Loyalty Marketing Specialist
Maintain guest profiles, monitor reservations, support marketing campaigns, and analyze competitor strategies while collaborating with teams and utilizing digital tools.
Skills
About This Role
Overview
Maintain accurate guest profiles, including birthdays, anniversaries, preferences, and contact details.
Monitor daily reservation activity and ensure database records are complete and verified.
Use guest data to support personalization, auto-tagging, and marketing triggers.
Track booking sources and channels for reporting and performance analysis.
Assist in planning and executing targeted marketing campaigns with the marketing team.
Create personalized offers, newsletters, SMS campaigns, and promotional email communications.
Support upselling of events and online experiences through marketing channels.
Help develop and manage loyalty initiatives to increase repeat visits and guest retention.
Research competitor reservation systems, loyalty programs, and guest engagement strategies.
Prepare reports and insights on reservations, guest activity, campaign performance, competitor benchmarks, and system usage.
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