Loyalty Manager
Role Overview
Lead a team generating property sales and referrals from the developer's existing customer base.
Focus on repeat purchases, portfolio expansion, referrals, customer relationships, and team leadership.
Key Skills for This Role
Full Job Posting
Role overview
Lead a team generating property sales and referrals from the developer's existing customer base.
Focus on repeat purchases, portfolio expansion, referrals, customer relationships, and team leadership.
Compensation
- Salary is up to AED 22,000 per month.
Sales and customer referrals
- Drive sales to existing customers, property owners, investors, and referrals; identify repeat purchases, upgrades, portfolio expansion, and cross-selling opportunities.
- Create targeted initiatives based on customer investment profiles and preferences; present launches, investment opportunities, payment plans, and promotions.
- Conduct property presentations, briefings, site visits, and negotiations; maintain the pipeline and meet monthly, quarterly, and annual targets.
- Develop referral initiatives, encourage qualified referrals, and track referral leads, conversions, and revenue.
- Build relationships with high-value customers and repeat investors; coordinate customer engagement with marketing and customer experience teams.
Team leadership and relationships
- Lead, coach, and manage Loyalty Sales Executives; set individual and team targets and conduct performance reviews and pipeline meetings.
- Support customer meetings, negotiations, objection handling, and deal closures; set effective sales, follow-up, and customer-engagement processes.
- Identify training needs and improve product knowledge and selling capabilities.
- Understand customer investment objectives, portfolios, and future plans; ensure timely personalized communication and resolve escalated concerns with relevant teams.
- Organize investor meetings, customer activities, exclusive previews, and project launches.
Reporting and coordination
- Maintain accurate CRM records of customer interactions, leads, referrals, opportunities, and sales activity.
- Report sales performance, pipeline, referral conversions, and revenue forecasts; analyze customer data for repeat-sales and referral opportunities.
- Coordinate with Sales, Marketing, Customer Service, Finance, Handover, and Property Management teams and provide management with customer insights and market feedback.
Candidate requirements
- Bachelor's degree in Business Administration, Sales, Marketing, Real Estate, or a related field.
- 5–8 years of real estate sales experience, preferably in Dubai; 2–3 or more years managing a property sales team is preferred.
- Experience in loyalty sales, relationship management, repeat sales, key account management, or referral-based sales is preferred.
- Proven property sales results; strong knowledge of Dubai off-plan and ready-property markets; experience with CRM and sales pipeline management.
- Strong leadership, coaching, negotiation, presentation, closing, communication, and relationship-building skills; commercially driven and customer-focused.
- Fluency in English is required. Arabic, Hindi, Russian, Chinese, or European languages are advantageous.
- A valid UAE driving licence is preferred.
Key performance indicators
Revenue from existing customers, repeat purchases, portfolio expansion, and qualified referrals.
Referral-to-sale conversion, individual and team target achievement, and sales pipeline growth and quality.
Customer engagement, retention, satisfaction, CRM accuracy, and follow-up compliance.
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