Lifecycle Marketing Manager
Role Overview
Growth Optimization - Lifecycle Marketing Manager owns Lime’s lifecycle ecosystem to scale rider and user retention.
The role combines marketing analytics, data science, user experience, strategic planning, and hands-on CRM execution.
This is a remote position for candidates residing in the United Kingdom.
Key Skills for This Role
Full Job Posting
Role overview
Growth Optimization - Lifecycle Marketing Manager owns Lime’s lifecycle ecosystem to scale rider and user retention.
The role combines marketing analytics, data science, user experience, strategic planning, and hands-on CRM execution.
This is a remote position for candidates residing in the United Kingdom.
What you’ll do
- Own cross-channel lifecycle campaign strategy and execution, build workflows in Braze, and drive lifecycle analytics.
- Design, run, and measure Multi-Armed Bandit experiments to optimize content, send times, and offers.
- Partner with Data Science on behavioral clustering and advanced segmentation, including RFM, predictive churn, and lifetime value models.
- Build and iterate onboarding, activation, churn-prevention, and dormancy-recovery journeys.
- Design scalable CRM data structures, attributes, event nesting, and user journeys in coordination with the engineering stack.
- Manage JIRA workflows, asset pipelines, localization, and cross-functional dependencies across Product, Data Science, and Creative.
Experience and qualifications
- At least 4 years of lifecycle or growth marketing experience in fast-paced B2C environments; the description also states 5+ years.
- Experience in on-demand services, micromobility, marketplaces, or mobile-first apps is highly preferred.
- Understand Multi-Armed Bandit exploration and exploitation, clustering such as k-means, and statistical significance across rolling tests.
- Strong hands-on enterprise CRM expertise; Braze is strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content.
- Combine marketing judgment and user psychology with analysis of conversion, retention, and lifetime value metrics.
- Strong marketing analytics, Tableau or Looker proficiency, and spreadsheet modeling skills; SQL is a significant advantage.
- Experience managing JIRA-style workflows and cross-functional dependencies.
- Bachelor’s degree in Marketing, Operations Research, Business, Economics, or a related field; Python is nice to have.
- Must reside in the United Kingdom.
Preferred CRM details
- Braze experience is strongly preferred, including familiarity with Liquid personalization, Canvas, API triggers, and Connected Content.
- SQL and Python are listed as advantageous or nice to have, respectively.
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