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Lead Qualifier

Articore Group
Remote, IND
Contract
Entry
Remote
Discovered 2 months ago
SalesforceMarketo

Full Job Posting

Core Responsibilities

  • Lead Importing & Management
  • Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
  • Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
  • Enroll or unenroll leads from Marketo and other automated flows as needed.
  • Lead Qualification
  • Review lead profiles, social media accounts, and engagement metrics.
  • Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
  • Forward qualified leads (scores 3–4) to the closing team for next steps.
  • Discard or deprioritize low-quality leads (scores 1–2) per agreed process.
  • Process Execution
  • Follow a detailed set of SOPs and maintain high throughput.
  • Ensure timely processing of replies so that closers can act on qualified leads quickly.
  • Assist with light data entry and other admin tasks related to the lead funnel.
  • Collaboration & Reporting
  • Work closely with the Sales and Ops teams to ensure smooth handoffs.
  • Flag any process bottlenecks or recurring issues.
  • Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.

Requirements

  • Background
  • Experience in customer support, data entry, or other operational/administrative roles with a high task volume.
  • Skills
  • Strong attention to detail and organizational skills.
  • Comfort working with CRM systems (Salesforce preferred, training provided).
  • Ability to follow SOPs and maintain speed without sacrificing accuracy.
  • Basic analytical skills and critical thinking to evaluate lead quality.
  • Traits
  • Process-driven and structured thinker.
  • Comfortable working independently in a remote environment.
  • Tech Setup
  • Reliable internet and a computer capable of handling high-volume CRM work (avoidance of performance issues with virtual desktops preferred).
  • Hours: 12:30 PM IST - 9:30 PM IST

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