Lead Generation Specialist
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Key skills for this role
About the Role
Responsible for developing lead generation strategies, managing campaigns across platforms, and ensuring high-quality leads convert into revenue in real estate.
Key Skills for This Role
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The Role
- This is not a “run ads and wait” position.
- You will be responsible for building, optimising, and scaling lead generation systems that directly convert into revenue for the business.
- Your work will directly influence sales volume, pipeline quality, and company growth.
- You will:
- Develop and execute paid media strategies tailored to the Dubai Real Estate market
- Generate high-quality buyer and investor leads, both local and international
- Plan and execute Roadshow and Property Expo campaigns that deliver real ROI
- Manage and scale campaigns across Meta, Google, LinkedIn, and TikTok
- Continuously research the market and monitor competitors
- Optimise funnels, landing pages, creatives, and targeting for maximum performance
- Analyse data rigorously and drive improvements in CPL, conversion rates, and ROAS
- Work hand in hand with the sales team to ensure lead quality translates into closed deals
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