Lead Business Analyst
Role Overview
The role joins the growing CRM Consulting practice in London and works with sports rights holders.
Key Skills for This Role
Full Job Posting
About Two Circles
Two Circles is a sports and entertainment marketing business that helps clients grow audiences and revenues by understanding fans.
The company reports more than 1,000 people across 15 offices and serves sports and entertainment clients globally.
Role overview
The role joins the growing CRM Consulting practice in London and works with sports rights holders.
Practice leadership and standards
- Define and evolve business analysis methodology, standards, and ways of working across the global CRM consulting team.
- Maintain reusable templates, accelerators, and documentation standards for Dynamics 365 and Salesforce engagements.
- Set quality expectations and review team deliverables; coach and mentor colleagues and support onboarding, career frameworks, and capability planning.
- Clarify the boundary between business analysis and project management responsibilities and embed it in team practices.
- Share industry trends, tools, and emerging practices, including AI-assisted analysis and documentation.
Discovery and analysis
- Lead discovery workshops, interviews, and process walkthroughs, and set discovery approaches for complex engagements.
- Analyze processes to identify gaps, inefficiencies, and risks; produce current-state maps and future-state workflows.
- Define business, functional, data, reporting, and integration requirements aligned to Dynamics 365 and Salesforce capabilities.
- Guide prioritization and roadmap shaping; provide business context, evaluate solution options, and communicate trade-offs to technical teams.
Documentation and testing
- Own requirements documentation, including user stories, acceptance criteria, and process maps; create and review visual models and validate technical diagrams with specialists.
- Ensure requirements are detailed enough for delivery teams to design, build, and test.
- Define testing, UAT, and sign-off approaches; triage defects and confirm delivered functionality meets agreed business needs.
Stakeholder and project delivery
- Build trusted relationships with client stakeholders, including executive sponsors, and communicate requirements and decisions clearly.
- Flag risks, dependencies, and scope impacts to delivery managers; facilitate competing priorities and guide groups toward aligned decisions.
- Work with consultants, architects, developers, and data teams; support backlog refinement, demonstrations, and post-launch validation.
- Provide business input and training materials for change management and user adoption, coordinating planning and communications with delivery managers.
Consulting practice support
- Contribute to scoping, proposals, estimates, and statements of work; identify opportunities to increase client value.
- Represent the senior business analysis perspective in pre-sales presentations and solution shaping.
- Feed lessons learned into standards and templates and align approaches with regional business analysis colleagues and practice leads.
Required skills and experience
- Significant Business Analyst experience in consulting, professional services, or technology delivery, including mentoring other analysts.
- The available description is truncated during a further required experience item concerning Salesforce, Microsoft Dynamics 365, or an alternative.
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