Business Analyst
Role Overview
Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by knowing fans best.
The role is within the CRM Consulting practice.
The Business Analyst will lead discovery, analysis, documentation, testing, and stakeholder management.
Key Skills for This Role
Full Job Posting
Overview
Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by knowing fans best.
The role is within the CRM Consulting practice.
The Business Analyst will lead discovery, analysis, documentation, testing, and stakeholder management.
Responsibilities
- Lead client-facing discovery workshops, interviews, and process walkthroughs to understand business objectives, challenges, and user needs.
- Analyze current processes and identify gaps, inefficiencies, risks, and improvement opportunities.
- Define business, functional, data, reporting, and integration requirements.
- Help stakeholders prioritize requirements and distinguish essential needs from future enhancements.
- Work with consultants and technical teams to provide business context, evaluate solution options and communicate trade-offs.
- Translate business requirements into clear user stories, acceptance criteria, process maps, and supporting documentation.
- Create visual models such as use case diagrams, entity relationship diagrams, data flow diagrams.
- Work with solution architects, developers, and data specialists to validate technical diagrams.
- Ensure requirements are sufficiently detailed for delivery teams to design, build, and test.
- Support maintaining decisions, assumptions, dependencies, risks, and changes throughout the project.
- Create test scenarios and support system testing, user acceptance testing and sign-off.
- Track defects and confirm that delivered functionality meets the agreed business need.
Requirements
- Experience working as a Business Analyst within consulting, professional services, technology delivery, or business transformation.
- Experience with Salesforce, Microsoft Dynamics 365, or another CRM platform.
- Strong requirements gathering, workshop facilitation, and process analysis skills.
- Ability to turn ambiguous business problems into clear requirements and practical recommendations.
- Experience writing user stories, acceptance criteria, process maps, and functional documentation.
- Experience creating visual models such as use case diagrams, entity relationship diagrams, data flow diagrams, or similar solution artifacts.
- Experience supporting testing and user acceptance testing.
- Strong stakeholder management and client-facing communication skills.
- Ability to work effectively with both business and technical teams.
- Strong organization, attention to detail, and ability to manage multiple priorities.
- Experience working in Agile, waterfall, or hybrid delivery environments.
- Ability to identify and communicate risks, assumptions, dependencies, and scope impacts.
Helpful But Not Required
- Exposure to sales, customer service, marketing, membership, or customer-data processes.
- Experience gathering data, reporting, migration, or integration requirements.
- Familiarity with Jira, Confluence, Miro, Lucidchart, Visio, or similar tools.
- Relevant Business Analysis or Agile certification.
- Experience and interest in utilizing AI tools to accelerate project delivery while maintaining rigour and accuracy in the output.
- Knowledge of the sports and entertainment industry and a passion for sports and entertainment development and trends.
How You'll Work
Structured and analytical: You break down complex or ambiguous problems, identify the key issues, and develop clear, practical recommendations.
Curious and consultative: You ask thoughtful questions, seek to understand the underlying business need, and constructively challenge assumptions.
Clear and confident: You communicate complex information effectively and facilitate discussions with both business and technical stakeholders.
Collaborative: You build strong working relationships and bring together different perspectives to support effective decision-making and delivery.
Accountable and adaptable: You take ownership of your work, follow through on commitments, and remain effective as priorities, requirements, or project conditions change.
Travel
- The role requires occasional travel to client sites within the United States and Canada.
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