Lead Analyst, Database Marketing

Own the Marketing database strategy, health and roadmap

Define and maintain standards for account, contact, lead and prospect data

Drive database growth, coverage and marketable database development

Establish database health and quality scorecards

Own data cleansing, deduplication, normalization and validation

Develop data enrichment and augmentation strategies

Improve accuracy, completeness, freshness and usability of Marketing data

Establish processes to prevent bad data from entering the database

Define data ownership, governance, taxonomy and data standards

Manage consent, suppression and data retention requirements

Partner with Enterprise Systems, Security and Legal on data governance and compliance

Develop audience segmentation frameworks for campaigns, ABM, personalization and nurture

Partner with Campaign, Email and Lead Management teams to ensure audiences are accurate and activation-ready

Improve target-account and persona coverage

Partner with the MarTech team to ensure reliable data flows across CRM, Marketing Automation, enrichment, web, SDR and analytics platforms

Identify data integration gaps, synchronization issues and data leakage

Support requirements for the future Marketing Data Lake / data foundation

Identify opportunities to automate data cleansing, enrichment, validation, segmentation and quality monitoring

Explore AI-enabled approaches for entity matching, classification, enrichment and anomaly detection

Continuously reduce manual database management effort

Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

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Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.