Lead Analyst, Database Marketing
Full Job Posting
We are looking for a Marketing Database Management professional to own and evolve the organization's marketing data foundation.
The role will be responsible for ensuring that Marketing has access to a trusted, accurate, complete, compliant and business-ready database that can support demand generation, account-based marketing, personalization, campaign execution, lead management, analytics and AI-driven marketing.
The ideal candidate would own the quality, governance, growth, enrichment and usability of the marketing database, while partnering closely with MarTech, Campaigns, Sales/SDR, Analytics, IT and Enterprise Systems.
The person will be expected to establish a scalable data management framework, identify and eliminate data quality issues, improve the marketable database, automate repetitive data processes and help build the data foundation required for advanced analytics and AI.
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