Key Account Manager - Bakery & Pastry
Skills
About This Role
Key Responsibilities
- Manage and grow assigned key accounts across bakery and pastry categories
- Develop strong, long-term relationships with buyers, category managers, and decision-makers
- Lead annual negotiations, pricing discussions, and trade terms
- Identify opportunities for range expansion, promotions, and new product listings
Sales & Commercial Execution
- Deliver sales targets (volume, value, and margin) for key accounts
- Execute joint business plans (JBPs) aligned with company objectives
- Plan and implement promotions, launches, and seasonal activations
- Monitor competitor activity and market trends within bakery and pastry
Category & Forecasting
- Collaborate with supply chain and demand planning on accurate forecasts
- Ensure optimal product availability, shelf presence, and stock levels
- Analyze sell-in, sell-out, and performance data to drive decisions
- Support category reviews with insights and recommendations
Cross-Functional Collaboration
- Work closely with marketing, supply chain, finance, and operations teams
- Coordinate new product launches and ensure smooth execution
- Resolve operational or service issues impacting key customers
Reporting & Analysis
- Track account performance against KPIs
- Prepare regular sales, forecast, and business review reports
- Provide market feedback to support product and pricing strategies
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