Instagram Reels Creator cum Growth Specialist

Overview

Job Purpose

• Shoot, edit and post high-quality video contents for Instagram and TikTok (Reels, Stories, BTS, product features).
• Own the content process from ideation and scheduling to posting and analysis across all our social platforms (Instagram, TikTok, and other social platforms).
• Develop engaging short-form video, photo and written content that showcases our products and offers.
• Create engaging content (reels) for social media platforms primarily Instagram leveraging trending formats and techniques.
• Uploading and scheduling content in line with our content calendar and product launches (Flowers and Plants Photo and videography experience is a bonus but not essential).
• Enhance video footage to create visually appealing and engaging content.
• Collaborating with influencers
• Collaborate with our internal team to plan and execute marketing campaigns
• Grow and engage our online community, responding to comments and messages in line with our brand voice

Kpis

• Weekly content volume and consistency across platforms.
• Engagement rates (likes, shares, comments, saves).
• Follower growth and reach per platform.
• Preferred experience:
• Experience in a content, social media, or digital marketing role
• Strong understanding of Instagram and TikTok content trends
• Skilled in short-form video editing (Reels, TikToks, Stories)
• Proficient in Canva, CapCut, InShot, or similar editing tools
• Comfortable working autonomously and able to jump in where needed
• Bonus if you have experience working with Flowers and Plants.

Application Question(S)

• The role is creating instagram reels, increasing followers and engaging the viewers. Do you have proven experience in this role? Please explain.
• Do you have experience increasing the instagram followers and engagement? Please share the instagram link for our reference.
• Do you shoot, edit and create instagram reels using mobile phone?