Influencer Marketing Manager

Influencer Marketing Manager

Key Responsibilities

• Develop and execute influencer marketing strategies for multiple client accounts.
• Identify and shortlist influencers using brand objectives, audience demographics, engagement rates, and campaign requirements.
• Build relationships with influencers, creators, talent managers, and influencer agencies.
• Handle outreach, negotiations, contracts, rates, deliverables, and timelines.
• Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements.
• Coordinate campaigns from outreach through content approval and publishing.
• Review influencer content against brand guidelines and campaign objectives.
• Track reach, engagement, impressions, conversions, and return on investment.
• Prepare campaign reports and recommendations for future campaigns.
• Monitor influencer trends, emerging creators, platforms, and content formats.
• Manage influencer budgets and agreed campaign costs.
• Collaborate with account management, social media, creative, and strategy teams while managing multiple campaigns.

Requirements

• At least three years of experience in influencer marketing, digital marketing, social media, or a related field.
• Proven experience managing influencer campaigns from end to end.
• Strong knowledge of influencers and content creators across Instagram, TikTok, Snapchat, and YouTube.
• Experience communicating and negotiating directly with influencers and talent agencies.
• Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance.
• Excellent communication, negotiation, and relationship-management skills.
• Strong organizational and project-management abilities.
• Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
• Strong understanding of social media trends and creator culture.
• Experience preparing campaign reports and presenting results to clients.

Additional Qualifications

• Previous experience in a marketing, advertising, social media, or influencer marketing agency is preferred.
• A strong network of influencers and creator agencies is preferred.
• Experience managing campaigns for multiple industries and brands is preferred.
• Experience with influencer marketing platforms and social media analytics tools is an advantage.
• KSA or GCC influencer marketing experience is an advantage.

Location

• The listed location is Riyadh, Saudi Arabia.