Implementation Engineer, Analytics & Tag Management

Responsibilities

• Design and document measurement plans, event specifications and data layers for client websites and applications.
• Implement and maintain tags, JavaScript extensions, triggers, load rules and data mappings in Tealium iQ, Google Tag Manager and similar platforms.
• Configure and troubleshoot GA4 and Adobe Analytics implementations, including events, parameters, conversions and reporting accuracy.
• Implement server-side and event-stream collection using tools such as Tealium EventStream, server-side Google Tag Manager and conversion APIs.
• Validate event collection into enterprise CDPs, including identifiers, event attributes and consent signals that support profiles, audiences and activation.
• Integrate consent management with tagging and collection, and verify that consent choices control data flows appropriately.
• Debug missing, duplicate or inconsistent events using browser developer tools, network inspection, tag debuggers and Charles Proxy.
• Build and test REST API and webhook integrations; use SQL to reconcile collected events with downstream data.
• Work directly with client marketing, analytics and engineering teams to clarify requirements, explain issues and guide implementation.
• Partner with CDP and marketing automation engineers to validate the complete flow from behavioral events through audience qualification and activation.
• Document configurations, mappings, QA results and deployments; build reusable scripts and validation patterns.

Requirements

• 4+ years of hands-on experience in analytics implementation, tag management, data collection or related MarTech engineering.
• Strong JavaScript skills, including writing and debugging custom tracking code, extensions and data layer logic.
• Hands-on implementation and troubleshooting expertise in Tealium iQ, Google Tag Manager, Adobe Launch or a comparable tag management system.
• Experience implementing GA4 or Adobe Analytics, including event configuration, data validation and troubleshooting discrepancies.
• Practical CDP knowledge and experience implementing or validating collection into Tealium, Segment, Adobe Experience Platform, Salesforce Data 360 or a comparable enterprise CDP, including identifiers, consent, profiles, identity resolution, audiences and activation.
• Experience with server-side or event-stream collection and enforcing consent choices within tagging and data flows.
• Working knowledge of SQL and experience with REST APIs, authentication, webhooks and JSON payloads, using tools such as Postman.
• Experience working directly with client technical and business stakeholders, with clear documentation and communication skills.

Preferred Qualifications

• Deeper CDP configuration experience, including identity rules, profile enrichment, audiences and activation connectors.
• Hands-on configuration of engagement platforms such as Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer or Emarsys.
• Experience across multiple tag management and analytics platforms, and relevant Tealium, Google or Adobe certifications.
• Experience implementing mobile SDKs for analytics and data collection.
• Python for automation and deeper experience with Snowflake or BigQuery.
• Background in MarTech consulting or agency delivery, and automotive, OEM or dealer-network experience.

Work Environment

Additional information