Head of Social Media & Content

Overview

Role Overview

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with client and business objectives.
• Manage and oversee all social media platforms, ensuring consistent brand presence and engagement.
• Lead content planning, editorial calendars, and campaign execution across multiple accounts.
• Coordinate and oversee photo shoots, video productions, and content creation projects.
• Collaborate with designers, photographers, videographers, influencers, and external partners to produce high-quality content.
• Monitor industry trends, emerging platforms, and best practices to continuously improve performance.
• Manage paid social media campaigns and promotional activities to drive awareness, engagement, and conversions.
• Analyze campaign performance and prepare monthly reports with actionable insights and recommendations.
• Work closely with clients and internal teams to ensure marketing objectives are achieved.
• Manage, mentor, and guide social media executives, content creators, and creative teams.

Requirements

• Minimum 8 years of experience in social media management, digital marketing, or a related field, preferably within an agency environment.
• Proven experience managing multiple brands and social media accounts simultaneously.
• Strong understanding of content production, including photography, videography, and creative development.
• Experience managing influencers, partnerships, and brand collaborations.
• Strong project management and organizational skills.
• Excellent communication, presentation, and client management abilities.
• Knowledge of Meta Business Suite, TikTok, LinkedIn, YouTube, Google Analytics, and social media reporting tools.
• Ability to interpret data and translate insights into effective strategies.

• Video & Photo Production Management

• Digital Marketing
• Influencer Marketing
• Brand Management

• Client Relationship Management

• Team Leadership
• Project Management