Creative Director

Creative Director – Means Design

About Means Design

Position Overview

Creative Leadership

• Lead and inspire the creative team, including graphic designers, video editors, copywriters, content creators, and freelancers.
• Develop creative concepts and campaigns that align with client objectives and brand strategies.
• Ensure all creative output meets the highest standards of quality, originality, and effectiveness.
• Present and defend creative concepts to clients and stakeholders.
• Stay ahead of industry trends, emerging technologies, and best practices.

Brand & Campaign Development

• Develop integrated marketing campaigns across digital, social media, PR, advertising, events, and experiential activations.
• Ensure consistency of brand identity and messaging across all platforms.
• Lead brainstorming sessions and creative workshops.
• Translate client briefs into compelling creative solutions.

Team Management

• Mentor, manage, and develop the creative team.
• Conduct regular reviews and provide constructive feedback.
• Allocate resources effectively to meet project deadlines.
• Foster a collaborative and positive creative culture.

Client Management

• Participate in client meetings, pitches, and presentations.
• Build strong client relationships and act as a trusted creative advisor.
• Understand client industries, competitors, and market trends.
• Support business development and new business opportunities.

Content & Production Oversight

• Oversee photo and video productions, ensuring creative excellence.
• Review and approve all creative deliverables before client submission.
• Ensure creative assets are optimized for digital, social, print, and outdoor media.
• Collaborate with production teams, photographers, videographers, and external partners.

Strategic Planning

• Work closely with account managers and strategists to align creative output with business goals.
• Contribute to annual marketing strategies and campaign planning.
• Identify opportunities for innovation and agency growth.

Requirements

• Bachelor's degree in Graphic Design, Advertising, Marketing, Communications, or a related field.
• Minimum 8–10 years of creative experience, with at least 3 years in a leadership role within an agency environment.
• Strong portfolio showcasing branding, digital campaigns, social media, content creation, and integrated marketing projects.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Strong understanding of social media trends, digital marketing, content strategy, and brand development.
• Experience within hospitality, luxury, real estate, or lifestyle sectors is highly preferred.
• Excellent presentation, communication, and leadership skills.
• Ability to manage multiple projects and deadlines simultaneously.

• Creative Vision & Innovation

• Strategic Thinking

• Client Relationship Management

• Project Management
• Attention to Detail
• Commercial Awareness
• Problem Solving

Success Metrics

• Quality and effectiveness of creative output.
• Client satisfaction and retention.
• Team performance and development.
• Campaign performance and engagement results.
• Contribution to new business wins and agency growth.
• On-time delivery of projects and campaigns.

Salary Range