Head of Shows

About CNN Business Arabic

Role Summary

Shows and Creative Strategy

• Lead the Originals engine and own a pipeline of new concepts, returning formats, and priority programming.
• Define show audience propositions, editorial purpose, formats, tone, and platform strategies; develop a balanced slate of short-form, long-form, episodic, and social-first programming.
• Identify trends, audience interests, creators, talent, and storytelling opportunities; adapt the portfolio to audience behavior, platform trends, performance data, and priorities.
• Set creative vision and standards; develop concepts through format development, pilots, launch, and ongoing production; approve concepts, scripts, treatments, episode structures, and visual identities.

Team and Production Leadership

• Lead and manage Show Leads, Content Producers, and the creative team; set objectives and expectations, coach staff, review performance, and support recruitment and development.
• Oversee resource planning, workloads, production timelines, briefs, budgets, and delivery; resolve creative, operational, or resource challenges.
• Work with creative, editorial, production, design, video, and social teams to deliver cohesive programming.

Editorial and Distribution

• Oversee end-to-end production through publication and optimization; ensure content is accurate, responsible, culturally appropriate, and compliant with editorial and brand standards.
• Own distribution across YouTube, Instagram, TikTok, and other platforms; develop platform strategies to maximize reach, engagement, retention, and audience growth.
• Monitor analytics, engagement, retention, and KPIs; use data to guide formats, programming, episode structure, publishing, and optimization.
• Repurpose successful shows into clips, short-form content, social series, explainers, and other formats; set and monitor audience and growth targets.

Collaboration and Governance

• Work with editorial, commercial, brand, marketing, social, audience development, production, and senior leadership stakeholders; present strategy, performance, and growth opportunities.
• Build relationships with creators, talent, production partners, and external contributors; identify collaborations and partnerships.
• Ensure shows comply with editorial, legal, regulatory, brand, and platform requirements and uphold accuracy, fairness, integrity, cultural sensitivity, and responsible storytelling.
• Escalate significant editorial, legal, reputational, or operational risks; promote an inclusive and respectful working environment.

Qualifications

• Proven experience leading a shows, Originals, content, or creative function in a major media organization, digital publisher, production company, or comparable organization.
• Experience developing and launching original shows and scalable formats; strong understanding of creator-led content and the digital media ecosystem.
• Experience developing content strategies for YouTube, Instagram, TikTok, and other digital platforms, and understanding platform algorithms and audience growth.
• Experience managing creative and production teams, including senior creative professionals.
• Strong creative judgment and knowledge of digital storytelling, video production, social-first content, and multimedia formats.
• Ability to use audience analytics to guide creative and programming decisions; strong leadership, communication, influencing, and stakeholder-management skills.
• Commercial awareness of the media and digital content landscape and ability to manage multiple priorities in a fast-paced environment.