Head of Personal Training

Role Purpose

Key Accountabilities & Activities

• **Personal Training Strategy & Performance**
• Develops and implements the overall Personal Training strategy in alignment with the company’s fitness, commercial, and operational objectives.
• Leads the development of PT programs, service models, sales approaches, and performance frameworks across all clubs.
• Monitors Personal Training revenue performance against monthly and annual targets.
• Reviews PT sales, renewals, conversion rates, client retention, package utilization, and trainer productivity.
• Identifies underperforming clubs, areas, and trainers and recommends corrective actions.
• Supports the setting and distribution of PT targets based on branch potential, manpower, historical performance, and market conditions.
• Provides management with regular analysis on PT performance, risks, opportunities, and improvement plans.
• **PT Standards, Quality & Service Delivery**
• Establishes and maintains company-wide Personal Training standards, guidelines, and service expectations.
• Ensures consistent application of PT consultation processes, client assessments, session delivery standards, follow-up methods, and progress tracking.
• Reviews the quality of PT service delivery across clubs and recommends improvements where required.
• Ensures Personal Trainers deliver safe, professional, effective, and member-focused training sessions.
• Supports clubs in improving the PT customer journey from consultation to package renewal.
• Monitors member feedback and complaints related to Personal Training services and supports corrective action.
• Ensures that PT services reflect the company’s brand image, service standards, and customer experience expectations.
• **Trainer Productivity & Development**
• Monitors the productivity and performance of Personal Trainers across all clubs.
• Reviews trainer-level KPIs including sales achievement, delivered sessions, active clients, client renewals, utilization, attendance, and member feedback.
• Identifies capability gaps among trainers and coordinates development plans with relevant stakeholders.
• Supports the design and delivery of technical workshops, coaching sessions, PT sales training, and service improvement programs.
• Provides technical guidance to trainers on program design, client assessment, exercise execution, progression planning, and safe training practices.
• Supports succession planning by identifying high-performing trainers for future leadership or specialist roles.
• Recommends coaching, retraining, performance improvement plans, transfers, non-renewals, or other actions based on performance and business needs.
• **PT Commercial Governance**
• Supports the development and improvement of PT packages, pricing structures, sales campaigns, and promotional activities in coordination with Commercial, Finance, and Operations.
• Ensures Personal Training sales activities are conducted in line with approved pricing, policies, and company procedures.
• Reviews PT package utilization, expired sessions, frozen packages, unused sessions, and refund-related cases where required.
• Coordinates with relevant departments to ensure PT commission calculations are accurate and aligned with approved policies.
• Validates PT commission-related data where required, including sales achievement, session delivery, and eligibility criteria.
• Ensures that PT revenue is properly tracked, reported, and reconciled with system records.
• **Operational Support & Cross-Functional Coordination**
• Provides technical and functional support to Area Managers, Branch Managers, Fitness Managers, and club teams.
• Works closely with Operations to ensure PT standards are implemented consistently across all branches.
• Coordinates with HR on PT recruitment criteria, technical assessments, promotion recommendations, performance concerns, and manpower planning.
• Coordinates with Learning & Development on trainer training needs, certification requirements, and development programs.
• Coordinates with Finance and Commercial on PT target setting, commission validation, pricing, and business performance.
• Supports club opening preparations by ensuring PT manpower readiness, service standards, and operational requirements are in place.
• Participates in business reviews, performance meetings, and operational discussions related to PT performance.
• **Reporting, Compliance & Continuous Improvement**
• Prepares regular PT performance reports, dashboards, presentations, and analysis for management review.
• Maintains clear visibility over PT business trends, risks, service gaps, and improvement opportunities.
• Ensures PT activities comply with company policies, member service standards, health and safety requirements, and approved procedures.
• Reviews system data accuracy related to PT sales, sessions, trainer performance, and customer records.
• Recommends process improvements to enhance PT efficiency, service quality, revenue generation, and customer retention.
• Benchmarks PT practices against market standards and recommends improvements to keep the company competitive.

Experience & Qualifications

• Bachelor’s Degree in Sports Science, Physical Education, Exercise Science, Business Administration, Management, or any related field.
• Professional fitness certifications from recognized bodies such as NASM, ACE, ACSM, ISSA, REPs, or equivalent are preferred.
• Minimum 8–10 years of experience in fitness, personal training, gym operations, or similar service-based environments.
• Minimum 4–5 years of experience in a supervisory, managerial, or multi-site fitness role.
• Experience in Personal Training sales, revenue management, trainer development, and PT service quality is preferred.
• Experience in a multi-branch gym, fitness, wellness, sports, hospitality, retail, or customer-service-driven environment is preferred.
• Practical experience in developing PT programs, monitoring trainer performance, and improving PT business results.
• Strong understanding of fitness operations, PT commercial models, member experience, and trainer productivity.
• Experience in Saudi Arabia or GCC fitness markets is an advantage.
• Knowledge & skills
• Strong knowledge of Personal Training operations, fitness programming, client assessment, exercise technique, and progression planning.
• Strong understanding of PT sales performance, revenue targets, conversion, retention, and commission structures.
• Ability to analyze PT performance data and convert findings into clear actions and recommendations.
• Strong leadership, coaching, and people development skills.
• Strong communication and stakeholder management skills.
• Ability to work with Operations, HR, Finance, Commercial, and club management teams.
• Strong problem-solving and decision-making skills.
• Ability to manage multiple clubs, priorities, and performance challenges.
• Strong knowledge of health, safety, and fitness service standards.
• Good reporting, presentation, and Microsoft Office skills.
• Ability to lead change and implement standardized processes across multiple locations.
• Fluency in English is required; Arabic is an advantage.