Head of Performance (Social media)

Overview

Accountabilities

• Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web-based products.
• Own key business metrics including CPA, ROI/ROAS, LTV, and overall acquisition efficiency.
• Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences.
• Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies.
• Build and optimize end-to-end acquisition funnels, including creative development, landing pages, and conversion paths.
• Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights.
• Drive automation initiatives, including rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency.
• Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline.
• Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale.

Requirements

• Proven expertise in performance media buying on Meta and TikTok at scale.
• Strong experience managing acquisition for web products (not limited to mobile app ecosystems).
• Demonstrated ability to scale large advertising budgets while maintaining or improving efficiency.
• Deep understanding of performance metrics such as CPA, ROAS/ROI, and LTV.
• Hands-on experience building and optimizing full-funnel acquisition systems (creative → landing page → conversion).
• Strong analytical mindset with experience using attribution, analytics, and BI tools for decision-making.
• Experience designing and executing high-velocity A/B testing and hypothesis-driven growth experiments.
• Familiarity with performance automation systems (rules, APIs, bulk operations, alerts).
• Proven leadership experience managing media buying teams in high-volume performance environments (e.g., gaming, dating, gambling, subscription or creator platforms).
• Strong strategic thinking, communication, and ability to operate in fast-moving, global digital environments.

Benefits

• Fully remote work opportunity with global flexibility
• 28 days of annual vacation plus 7 additional wellness days
• Performance bonuses, including referral rewards up to $5,000
• Financial support for professional development (50% coverage of training, conferences, and events)
• Corporate discounts for English language learning programs
• Annual healthcare support up to $1,000 for medical expenses or insurance coverage
• Workplace setup reimbursement up to $1,000 every three years for home office or co-working spaces
• Internal rewards system with redeemable bonuses for merchandise, experiences, and team activities
• Access to a global, remote-first, performance-driven culture with strong experimentation focus

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