Head of Performance Marketing | FX & CFDs

Role overview

Strategy, acquisition and optimization

• Set market acquisition strategy and manage budgets, forecasts, and channel allocation against commercial returns.
• Oversee paid search, paid social, display, programmatic, video, and retargeting campaigns.
• Manage conversion from initial engagement through registration, verification, first deposit, and trading activation.
• Set targets for acquisition costs, funded accounts, payback, client lifetime value, and marketing return.
• Improve attribution, tracking, CRM integration, reporting, landing pages, and acquisition funnels through testing.
• Develop campaigns for new markets and products, and coordinate retargeting, nurture, and reactivation activity.

Leadership, collaboration and compliance

• Partner with Sales, client-facing teams, Data, Technology, Creative, Content, CRM, and lifecycle teams to improve campaign results.
• Build and develop the performance team; manage agencies, platforms, and other external partners against quality, budget, and results.
• Ensure campaigns, targeting, landing pages, and promotional messages meet market requirements and advertising platform policies.
• Present performance insights, risks, and investment recommendations to senior leadership.

Candidate requirements

• Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.
• At least 8 years of performance marketing or digital acquisition experience, including 3 years leading teams and substantial budgets.
• Experience in FX, CFDs, online brokerage, or related financial services and across multiple international markets.
• Knowledge of paid search and paid social; experience overseeing display, programmatic, video, and retargeting.
• Ability to connect marketing investment with funded accounts, trading activation, client lifetime value, and commercial performance.
• Understanding of attribution, conversion tracking, analytics, CRM reporting, and the limitations of platform-reported results.
• Experience with tools such as Google Analytics, Google Tag Manager, Google Ads, social advertising platforms, and BI dashboards.
• Experience optimizing landing pages and acquisition funnels through experimentation and audience analysis.
• Understanding of regulated financial product advertising compliance; strong leadership, stakeholder management, analytical, and communication skills.