Head of Marketing & Membership

Experience

15 - 60 Days Notice Period

Edge

Role Overview

1. Brand Strategy & Positioning

• Own and strengthen EDGE’s positioning as a Private Travel & Lifestyle Club, ensuring it remains distinct from a conventional luxury travel agency.
• Define and maintain the brand’s tone of voice, storytelling standards, visual direction and communication benchmarks.
• Ensure every touchpoint — social, website, email, WhatsApp, decks, PR, events and member communication — feels premium, intentional and on-brand.

2. Content, Social Media & Editorial Strategy

• Lead EDGE’s content strategy across Instagram, LinkedIn, website, newsletters, WhatsApp and other relevant formats.
• Define content pillars across luxury travel intelligence, destinations, hotels, founder opinions, member stories, cultural discoveries and industry commentary.
• Guide the Digital Marketing Manager and Graphic Designer on content calendars, campaign assets, design direction and storytelling formats.

3. CRM, Campaigns & Marketing IPs

• Own CRM and lifecycle communication across prospects, members, partners and community audiences.
• Lead campaign planning across brand, destination, partner, membership, community and seasonal themes.
• Create and scale EDGE-owned marketing IPs such as travel edits, awards, destination evenings, private salons, content series, trend reports and founder-led formats.
• 4.
• Founder Brand Building, PR & External Visibility
• Build the founder-led communication strategy across LinkedIn, newsletters, opinion pieces, founder notes, interviews, podcasts and PR opportunities.
• Work with PR partners on media kits, founder quotes, press releases, award submissions, interviews and partner announcements.
• Identify stories within EDGE that build its reputation as a tastemaker in luxury travel, community and modern membership.

5. Member Growth, Lead Funnel & Retention

• Build a premium, high-trust journey for attracting, nurturing and converting the right members.
• Own communication across inquiry, application, qualification, referral, waitlist, onboarding, renewal and re-engagement journeys.
• Work with leadership and sales to improve inquiry quality, membership conversion, referrals, repeat trip inquiries and long-term retention.

6. Member Engagement & Community Experiences

• Build engagement strategies that make members feel part of an active, valuable and desirable private club.
• Create touchpoints around member benefits, travel inspiration, rewards, privileges, events and community moments.
• Plan curated member events, salons, dinners, hotel showcases, travel previews, closed-door networking evenings and founder interactions.

7. Brand Collaborations & Strategic Partnerships

• **Lead collaborations with tourism boards, luxury hotels, lifestyle brands and strategic partners.**
• Identify relevant partners across hospitality, wellness, fashion, watches, banking, aviation, fine dining, art, real estate and concierge services.
• Guide the Community Manager & Brand Collaborations lead on outreach, proposals, partner communication, deliverables, activations and post-campaign reporting.

8. Analytics, Team Leadership & Execution

• Track performance across brand, content, CRM, campaigns, collaborations, membership, community and events.
• Lead the Digital Marketing Manager, Community Manager & Brand Collaborations lead, and Graphic Designer, ensuring strong briefs, clear priorities and high-quality execution.
• Work cross-functionally with leadership, sales, products, operations, partnerships and member-facing teams to align marketing and membership initiatives with business priorities.

Ideal Candidate

• 8–12 years of experience across brand, marketing, content, CRM, partnerships, campaigns or community.
• Strong understanding of luxury, high-net-worth audiences and premium consumer behaviour.
• Ability to build brand equity, community engagement and commercially relevant collaborations.
• Strong writing, storytelling and editorial sensibility.
• Experience with CRM, lifecycle marketing, segmentation and member communication.
• Ability to create and execute campaigns with tourism boards, hotels and lifestyle brands.
• Experience leading teams across digital marketing, community, collaborations and design.
• Strong eye for detail, aesthetics, language and presentation.
• Comfortable working in a fast-paced, founder-led environment.
• Strong project management, stakeholder management and team leadership skills.