Head of Content - Vietnam

About This Role

Job Purpose:

The Head of Content will be responsible for supporting the delivery of the conferences’ strategy for a Vietnamese Energy conference and exhibition, including developing relevant relationships within the industry, and managing key aspects of the programme lifecycle.

The Head of Content will be involved in strategy and execution of the Strategic and Technical Conferences and responsible for their growth, including:

• Working closely with industry stakeholders and partners for the development of the conferences and topics

• Programme research and development to identify commercial topics and industry relevant content

• Development and management of new and existing relationships with relevant market stakeholders, including industry leaders, partner organisations, vendors and media

• Source, invite and confirm senior level speakers and moderators

• Continued assessment of regional and global market dynamics to identify opportunities for the development of conference content offerings

• Working closely with commercial managers and the sales teams to identify targets for sponsorship and delegate sales

• Writing and delivering sales briefings to ensure the teams are meeting their targets and the right messages are being delivered

• Working closely with the marketing team to ensure the necessary marketing mediums are being used and the right messages are being sent to market

• Ensuring onsite delivery is executed with excellence and speaker and attendee/sponsor relationships are strengthened

This is an exciting and highly varied role that will demand intellectual autonomy, creativity, and an ability to think beyond the standard commercial conference production cycle. The primary aim will be to help further dmg’s long-term reputation for excellence in the Vietnam and global energy markets, driving forwards our ambitions to be the most respected provider of leading industry conferences in the world.

Key Accountabilities:

Conference production and content strategy development:

• You will produce content and programme formats to support and develop the topics and different conferences that take place within the show

• You will liaise with Conference Chair/s and Governing Body members, organising and running Governing Body meetings to determine conference themes, topics, session chairs, and speakers

• You will assist in targeting key industry stakeholders to positively influence them regarding the value / positioning of your event and the value that dmg energy events provides energy stakeholders

• You will attend other events to promote the conference, gather market intelligence, and to network with potential speakers and delegates to establish and maintain relationships pre- and post- conference

• You will assist in the development of effective mailing lists by contact with people both inside and outside the company who have access to the names of potential delegates and to ensure that such information is communicated to the marketing team

• You will manage technical calls for papers, creating topics and managing the execution and delivery of targets with technical committee members and internal teams

Conference Project Management:

• You will establish key relationships with our partners and industry stakeholders, create weekly reports and develop content strategies in accordance which our partners objectives

• Key account management and customer relationship development will play a substantial part in the strategy to growing and establishing you as the leading brand and event.

• As part of the overall event account management strategy, you will play an instrumental role in developing current and prospective customer insights and relationships

• You will maintain close links with management to ensure that they are constantly aware of the status of events and weekly / monthly reports will be sent to provide a full overview of all related progress.

• You will use your industry expertise, industry relationships, executive committees to shape our content PR/Communications & marketing content messaging, brand marketing & positioning and generate press releases

Product Delivery and Management:

• You will conduct telephone and in-person research with potential attendees within the target market to develop programme agendas

• You will provide a high value, current and differentiated programme for events relative to its key competitors

• You will join sales calls and meetings with existing and potential clients to commercially contribute to the growth of your conference and find new market opportunities for speakers, moderators and partners

• You will ensure that the conference agenda is at the highest level of commercial viability for both sponsorship and delegate sales

• You will be recruiting highly esteemed leading experts, industry representatives, regulators, government representatives, and other relevant speakers to your programme faculty

• You will research and provide strategic information required to market:

• detailed information on the target market both in terms of sector and geographic markets

• relevant industry associations and publications

• competitive events

• You will assist in the maintenance of constant, correct and timely liaison with speakers throughout the duration of the event - onsite conference fulfilment

• You will assist with queries from potential delegates and assist in adopting positive actions to help sell delegate places and sponsorship.

• You will work closely with the operations team to ensure delivery of a first-class onsite conference experience for attendees

• You will attend your conferences with the onsite project to ensure the successful, high-quality delivery of customer services and the event experience to delegates, as well as speaker liaison to ensure all speaker preparation and requirements are taken care of and that the faculty feel welcome, comfortable, and happy to participate in our conferences.

Job Context:

Internal:

• Will report to the senior management on day-to-day issues

• Senior management – contact with all Heads to ensure all strategies are fully integrated and all respective staff are aware of processes

• All internal functions Commercial, Data & Digital, Marketing & PR, HR, Finance and Operations

External:

• Entire energy value chain

• Event hosts when applicable

• Senior individuals/C-suite professionals on Governing Bodies

• Associations - Industry and Sector specific

• Steering Committees

• International government representatives

• Trade ambassadors

Qualifications, Experience, & Skills:

• Passionate, dedicated, and knowledgeable about developing smart, profitable, and industry-leading conferences and have proven and comprehensive experience of applying efficient and effective processes to your own successful conference portfolio

• You will demonstrate the ability to simultaneously manage a portfolio of international event products

• You will show how you are able to create leading-edge marketing and sales campaigns

Skills and Behavioural Competencies

• Minimum 6 - 8 years conference production experience

• Excellent networking and information gathering abilities

• Engaging, professional, and diplomatic demeanour

• Comfortable conducting regular phone calls and meetings with industry figures

• Strong teamwork skills to ensure the efficient running of the event team across content, marketing, sales and operations

• Self-disciplined and able to work both independently and as part of a team

• Problem solver with the ability to break down complex concepts, make logical comparisons, and identify underlying patterns and connections

• Agile learner with the ability to develop in-depth technical knowledge on diverse topics and an understanding of key commercial drivers underlying your products

• Resilient, with a strong desire to succeed

• Foreign language skills are desirable

• Experience in the energy industry is an asset

You should be open to international travel, as required by the job role.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.