Head of Content & Reality Production

Director of the World’s First Real-Time Sales Reality Show — Dubai, UAE

You will build and run a live, unscripted, daily content machine that turns 160 real sales agents into the most-watched business story in the Middle East — and in doing so, become the architect of the most innovative B2B marketing strategy in the GCC.

We are a fast-growing B2B company based in Dubai with a sales operation of 160 agents across 8 teams.

We are not disclosing the company name at this stage of the hiring process — full details will be shared with shortlisted candidates under a mutual NDA.

What we can tell you is this: We have built one of the most active and structured sales floors in the UAE.

Every day, real people are making real calls, chasing real targets, winning real deals — and losing them.

We are going to film all of it.

Not as a polished corporate video.

Not as a scripted brand campaign.

As a genuine, unscripted, character-driven reality show set on a live sales floor — and we need the person who will build it, run it, and make it the most compelling business content in the region.

This role does not exist anywhere else in the GCC.

Possibly anywhere in the world.

Build the Show

Design the editorial framework for the Sales Floor content operation — the formats, the recurring segments, the weekly narrative structure, the monthly “season finale” format Develop the character system: identify the 8–12 agents whose stories will anchor the content, track their arcs across months, and build the audience’s emotional investment in their outcomes Create the content bible — the internal document that governs every piece of content produced, from a 15-second agent post to a 20-minute weekly episode Establish the tone: raw enough to be real, produced enough to be watchable, honest enough to be trusted

Run the Production

Hire, manage, and direct a team of 3 field videographers, 2 editors, and 1 social media scheduler Build and own the daily production schedule: morning briefings, floor coverage rotation, same-day edit turnaround, posting calendar Implement and enforce the 21-Day Habituation Protocol — the process by which 160 agents stop performing for the camera and start ignoring it Manage the equipment inventory, the edit suite workflow, and the content approval process Brief and direct any external agency partners on quarterly brand films and high-production deliverables

Own the Strategy

Own the content KPIs: follower growth, engagement rate, content-influenced deal rate, content-sourced revenue, sales cycle length reduction Build and maintain the agent personal brand system: daily post formats, weekly accountability check-ins, Creator Bonus tracking Identify viral moments in real time and execute the response protocol within 30 minutes of the moment occurring Present monthly content performance reports to the leadership team with clear attribution to business outcomes — not just views and followers Develop and update the rolling 3-month content roadmap based on what is working

Coach the Talent

Run the weekly 15-minute Team Leader content briefing every Sunday Conduct monthly 1-on-1 content coaching sessions with the 8–12 anchor characters Build and deliver the agent content onboarding program for all 160 agents Identify struggling agents and develop individual content plans that fit their personality and comfort level Protect the authenticity of the content by building genuine relationships with agents — not just extracting footage from the