Head of Content

Role overview

Key responsibilities

• Set content strategy across community, lifestyle, news, events, and commercial content; establish team responsibilities, targets, standards, and accountability.
• Oversee articles, social posts, reels, videos, interviews, and branded content for accuracy, relevance, and consistent brand voice.
• Maintain an editorial calendar balancing daily coverage, planned features, major events, and client commitments.
• Coordinate support for Jobs, Properties, Vehicles, Classifieds & Services, Community, and Events verticals.
• Develop commercial content proposals and deliver client campaigns with Sales against agreed objectives.
• Manage schedules and manpower through the Deputy Head of Content; set priorities, workloads, and timely delivery.
• Coach team members and foster collaboration among writers, creators, designers, and video professionals.
• Improve editorial review and fact-checking, including review of sensitive content before publication.
• Track audience growth, engagement, traffic, and campaign results to improve content and demonstrate client value.
• Stay informed about Qatar, local culture, audience interests, and digital content trends.
• Introduce practical tools and workflows, including responsible AI use, while maintaining accuracy and quality.

What we’re looking for

• At least 7 years of relevant experience in digital media, publishing, journalism, or content production, including multidisciplinary team leadership.
• Strong understanding of Qatar’s community, culture, and media landscape; proven digital audience growth and editorial and branded content results.
• Strong people management, editorial judgment, writing, editing, storytelling, commercial awareness, and client campaign experience.
• Experience managing video and social media production in a fast-paced environment; ability to manage competing priorities and tight deadlines.
• Familiarity with SEO, content management systems, social media analytics, and digital performance reporting.
• Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
• Excellent English is required; Arabic proficiency is an advantage.