Digital Marketing Specialist
Role Overview
Lead performance-oriented digital marketing and paid advertising across Qatar Living's digital ecosystem.
Drive traffic, engagement, and revenue through experimentation, data analysis, and behavioral marketing.
Optimize campaigns and user journeys for measurable commercial results rather than content posting alone.
Key Skills for This Role
Full Job Posting
Role overview
Lead performance-oriented digital marketing and paid advertising across Qatar Living's digital ecosystem.
Drive traffic, engagement, and revenue through experimentation, data analysis, and behavioral marketing.
Optimize campaigns and user journeys for measurable commercial results rather than content posting alone.
Performance marketing and paid media
- Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms.
- Manage CPC, CPM, and CPA bidding strategies for cost efficiency.
- Improve quality, relevance, engagement, CPA, and ROAS metrics.
Analytics and optimization
- Analyze campaigns and user behavior using Google Analytics, Tag Manager, Meta Business Suite, and related tools.
- Track CTR, CPA, ROAS, CAC, LTV, and conversion rates.
- Build A/B testing frameworks for creatives, copy, targeting, and landing pages.
- Convert performance insights into actionable growth strategies.
Audience and funnel growth
- Apply behavioral psychology principles and segment audiences by behavior and intent.
- Optimize conversion funnels, user journeys, retention, and conversion rates.
- Drive acquisition and engagement across jobs, properties, vehicles, deals, and other verticals.
- Develop retargeting and lookalike audience strategies and support revenue campaigns.
SEO and collaboration
- Implement SEO practices and optimize landing pages for organic visibility and conversions.
- Support technical and content improvements with the technology team.
- Collaborate with Sales and Product teams to maximize advertiser performance.
Qualifications and experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–6 years of performance marketing or digital growth experience.
- Proven experience managing paid advertising budgets with measurable ROI.
- Strong understanding of ad auction systems and optimization mechanics.
- Advanced knowledge of analytics and performance tracking tools.
- Marketplace, classified platform, or e-commerce experience is preferred.
Core competencies and KPIs
Data-driven decision making, analytical thinking, commercial awareness, revenue focus, structured experimentation, ownership, and accountability.
KPIs include traffic growth, CPA reduction, ROAS improvement, conversion optimization, revenue contribution, and campaign efficiency.
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