Head / Director of Founder Brand & Communications
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Key skills for this role
About the Role
SUMWON STUDIOS seeks a Head/Director of Founder Brand & Communications to build the founder's personal brand and the company's external reputation. This strategic role involves storytelling, PR, content creation, and building an AI-native communications function, requiring exceptional writing and strategic thinking.
Key Skills for This Role
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Overview
Designation: Head / Director of Founder Brand & Communications
Ssumwon Studios
is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands.
Our portfolio include
s MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN
an
d KSTM
.
In just a few years, we've grown into one of the fastest-scaling brand platforms in the industry by combining creativity, technology, AI, data and an agile supply chain to build brands designed for today's consume
r.
We're ambitious, entrepreneurial and operate with speed.
Every day we're building brands, acquiring businesses, launching new ideas and challenging how the fashion industry wor
ks.
The
RoleThis is not a traditional communications role.
Nor is it a traditional PR, marketing or social media posit
ion.
We're looking for an exceptional communications and storytelling leader to become one of the Founder & CEO's closest strategic part
ners.
Your primary responsibility will be building one of the most influential founder brands in fashion, business and AI, whilst ens
uring SUMWON S
TUDIOS develops a world-class external reputation alongsi
de it.
You'll spend a significant amount of time working directly with the Founder, capturing ideas, challenging thinking, identifying stories worth telling and building the systems that transform everyday conversations into long-term inf
luence.
The best ideas won't come from scheduled m
eetings.
They'll come from sitting in strategy sessions, travelling with the Founder, hearing product discussions, witnessing key business moments and understanding how decisions
are made.
This role is built on proximity, trust, judgement and exceptio
nal taste.
Key Respo
- nsibilitiesFounder Brand (Pri
- mary Focus)Your core responsibility is to build one of the most respected founder brands in business over the n
- ext decade.Develop and execute the long-term founder bran
- d strategy.Build the Founder into a recognised voice across entrepreneurship, AI, leadership, fashion and compan
- y building.Capture conversations, ideas and strategic thinking and transform them into compelli
- ng content.Own the founder platform across all relevant channels, ensuring every touchpoint supports the long-t
- erm vision.Build and manage the founder content calendar and editoria
- l strategy.Identify podcasts, interviews, speaking engagements and thought leadership opp
- ortunities.Prepare speeches, presentations, keynote content and interview talk
- ing points.Run weekly founder debrief sessions to capture ideas an
- d insights.Challenge ideas, refine messaging and help shape the Founder's thinking before it reaches the out
- side world.Build a scalable operating system that consistently turns ideas into high-quali
- ty content.Create an AI-ready archive of content, ideas and intellectual property that compounds in value
- over time.SUMWON STUDIOS Com
- municationsAlongside the founder brand, you'll own how SUMWON STUDIOS is represented
- externally.Responsibiliti
- es include:Defining and evolving the company
- narrative.Leading PR strategy and media rel
- ationships.Drafting company announcements and executive comm
- unications.Supporting employe
- r branding.Ensuring consistency between the founder's brand and the company's p
- ositioning.Protecting and strengthening the reputation of SUMW
ON STUDIOS.Content & S
- torytellingDefine the editorial framework behind the fou
- nder brand.Maintain a consistent tone of voice across all comm
- unications.Exercise exceptional editorial judgement and creative taste across everything
- we publish.Turn day-to-day business activity into compelli
- ng stories.Brief and manage the Founder Content Captur
- e function.Oversee content production from idea through to p
- ublication.Ensure every output reflects the highest possib
- le quality.Build t
- he FunctionThis person won't simply run comm
- unications.You'll build th
- e function.Responsibiliti
- es include:Designing scalable workflows and operati
- ng rhythms.Building an AI-native communications function that leverages automation, research, content generation and asset
- management.Managing the Founder Content Ca
- pture role.Identifying opportunities to evolve the team as the busi
- ness grows.
Success
- in the RoleWithin the first 12 months, yo
- u will have:Built a scalable founder brand opera
- ting system.Established one of the most distinctive founder voices across business, fashion and entre
- preneurship.Built a consistent, high-quality content engine that captures and amplifies the Founder
- 's thinking.Created an AI-ready archive of content, ideas and intellectu
- al property.Positioned SUMWON STUDIOS as one of the most innovative and talked-about companies
- in fashion.Become one of the Founder & CEO's closest strateg
- ic partners.
What
- you’ll bringWe're far more interested in mindset than traditional communication
- s experience.Experience building founder, executive or thought leade
- rship brands.Exceptional writing and storytel
- ling ability.Outstanding strate
- gic thinking.Strong commerci
- al judgement.Exceptional creative judgeme
- nt and taste.The confidence to challenge ideas and become a trusted strategic partner to
- the Founder.Experience building functions, brands or systems
- from scratch.Comfort operating in ambiguity
- and at speed.A genuine interest in AI and how it can transform communications and cont
- ent creation.High levels of ownership, curiosity an
- d initiative.Luxury fashion experience is helpful, but it's n
- ot essential.
Wh
- at we'll bring25 days annual leave, increasing to 30 days after y
- our first year30% employee discount across SUMWON
- STUDIOS brandsOngoing learning and development
- opportunitiesCompany
- social eventsThe opportunity to work with a high-performing team building brands a
- t global scal
- e
- Why Join Us?
- This is an opportunity to join a business in growth mode.
- You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across
- global markets.
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