Head - Brand Operations

Objective

Key Responsibility

• Sales and Profitability
• Achieve quantitative performance targets across key metrics such as Units Per Transaction (UPT), Average Transaction Value (ATV), monthly sales, sales per square foot, sales turnover, and shrinkage control.
• Define and drive store sales strategies to optimize profitability.
• Guide Area and Store Managers to enhance productivity and effective resource utilization.
• Control and reduce operational costs through process improvements and automation.
• Ensure compliance with SOPs, policies, and loss prevention guidelines across all stores.
• Supervise execution of brand-specific Visual Merchandising standards.
• Lead recruitment and training on sales techniques, customer service, and brand etiquette.
• Promote employee motivation and productivity through regular performance evaluation and coaching.

Employee Development

• Identify training and upskilling needs in collaboration with the L&D team.
• Formulate succession planning and talent development strategies.
• Set KPIs and KRAs for direct reports, conduct appraisals, and implement feedback mechanisms.
• Participate in recruitment and ensure behavioral and technical readiness of store teams.

Communication

• Conduct regular sales and operations reviews with Area and Store Managers.
• Communicate performance feedback and improvement areas to the store teams.
• Ensure brand engagement in customer loyalty programs such as Club Apparel.
• Participate in weekly management meetings to review business plans and results.

Stock Management

• Monitor and manage store inventory levels in collaboration with Brand and Planning teams.
• Drive coordination between operations, planning, and buying to improve product availability and inventory turnover.
• Identify and action on slow-moving stock; implement stock control and loss prevention initiatives.

Store Design And Projects Management

• Participate in the design and layout planning of new stores and refurbishments.
• Create store opening schedules in coordination with project and merchandising teams.
• Guide visual and operational readiness during store launches.
• Liaise with architects and project teams to ensure adherence to brand standards.

Miscellaneous

• Ensure brand visibility and alignment with marketing initiatives.
• Support with compliance, legal approvals, and documentation related to store operations.
• Provide insights to leadership on market trends, customer feedback, and performance risks.
• Training

Desired Experience

• 12-15 years of experience in brand operations, with a minimum of 5 years in a leadership role.
• In-depth understanding of operational KPIs, customer service, and brand execution in a multi-store environment.
• Strong commercial acumen and team leadership abilities.
• Bachelor’s degree in Business Management, Retail, or a related field; MBA is preferred.