GTM Engineer

What you'll do

What we're looking for

Nice to have

• Experience building GTM motions for healthcare and mid-market audiences
• Proficiency with Claude Code and other AI coding tools
• Enough coding ability to build internal tools that speed up experiments and measurement
• Prior experience selling to healthcare or behavioral health providers

Qualifications

• Demonstrated high agency and a bias toward execution
• Several years of B2B lead generation experience across outbound, ads, content, or some mix
• Ability to navigate ambiguity and build process where none exists
• A strong ownership mindset with accountability for performance

Responsibilities

• Run continuous lead-generation experiments across outbound, paid ads, content, and other channels
• Own B2B pipeline metrics and the tactics behind them
• Design and launch full-cycle campaigns: lists, messaging, targeting, landing pages, and follow-up sequences
• Use AI tools to accelerate research, targeting, copywriting, and performance analysis
• Measure what's working, kill what isn't, and scale what does
• Find and reach behavioral health decision-makers wherever they are
• Demonstrated high agency and a bias toward execution
• Several years of B2B lead generation experience across outbound, ads, content, or some mix
• Ability to navigate ambiguity and build process where none exists
• A strong ownership mindset with accountability for performance