Growth Product Owner (Social Commerce) – Pulr

About This Role

Growth Product Owner (Social Commerce) – Pulr  

Role Overview   

Pulr is building a next-generation

social commerce platform

where creators, brands, and users connect through content and transactions.

We are looking for a

Growth Product Owner

who can drive:

• Conversion
• Monetization
• User experience

This is not a traditional Product Owner role.

You will be responsible for

turning user behavior into revenue

, optimizing the full funnel from

content → product → purchase

.

What You Will Own   

1. Product Growth & Revenue   

• Own and optimize the full conversion funnel:
• Content → Click → Product View → Add to Cart → Purchase
• Drive

GMV, conversion rate, and user retention

• Identify and fix drop-offs across the user journey
• Design and execute

growth experiments (A/B testing, pricing, UX improvements)

2. Marketplace Dynamics   

• Understand and balance the 3 sides of Pulr:
• Creators
• Brands
• Users
• Improve:
• Creator monetization
• Product discovery
• Purchase behavior
• Build features that increase

transaction volume and engagement

3. Product Ownership   

• Define and own the

product roadmap

• Write clear product requirements (PRDs, user stories)
• Prioritize features based on

business impact (not just delivery)

• Work closely with engineering to ship fast and iterate

4. UX & Conversion Optimization   

• Design and improve

user journeys

, not just screens

• Collaborate on UI/UX (you should be comfortable working hands-on when needed)
• Focus on:
• Reducing friction
• Increasing trust
• Improving checkout experience

5. Data-Driven Decision Making   

• Use analytics to:
• Track funnel performance
• Identify bottlenecks
• Measure feature impact
• Define and track key metrics:
• Conversion rate
• CAC / LTV
• Retention
• GMV

6. Technical & Integration Oversight   

• Work with developers on:
• APIs
• Payment flows
• Third-party integrations (payments, analytics, cloud)
• Ensure scalability and cost efficiency

What We Are Looking For   

Must-Have   

• Experience building or scaling:
• Marketplace, e-commerce, or social platforms
• Strong understanding of:
• Conversion funnels
• Growth metrics
• Monetization strategies
• Proven impact on:
• Revenue growth
• User engagement
• Experience working closely with engineering teams

Nice to Have   

• Experience in

creator economy / social commerce

• Experience with payment systems or checkout flows
• Familiarity with tools like Figma, analytics platforms, and A/B testing tools

What This Role Is NOT   

• Not a delivery-only Product Owner
• Not a pure UI/UX designer
• Not a corporate project manager

This is a

builder role focused on growth and business impact

KPIs   

• Conversion rate improvement
• GMV growth
• User retention
• Feature adoption
• Speed of iteration

Why Join Pulr   

• Build a product at the intersection of

content, commerce, and creators

• High ownership and direct impact on revenue
• Fast-moving environment with real decision-making power

We’re not looking for someone to manage a backlog — we’re looking for someone to grow a business through product.