Growth Product Owner (Social Commerce) – Pulr

Role Overview

Growth Product Owner

• who can drive:
• **Conversion**
• **Monetization**
• **User experience**
• This is not a traditional Product Owner role.
• You will be responsible for
• turning user behavior into revenue
• , optimizing the full funnel from
• content → product → purchase
• .

1. Product Growth & Revenue

• Own and optimize the full conversion funnel:
• Content → Click → Product View → Add to Cart → Purchase
• Drive
• GMV, conversion rate, and user retention
• Identify and fix drop-offs across the user journey
• Design and execute
• growth experiments (A/B testing, pricing, UX improvements)

2. Marketplace Dynamics

• Understand and balance the 3 sides of Pulr:
• **Creators**
• **Brands**
• **Users**
• Improve:
• Creator monetization
• Product discovery
• Purchase behavior
• Build features that increase
• transaction volume and engagement

3. Product Ownership

• Define and own the
• product roadmap
• Write clear product requirements (PRDs, user stories)
• Prioritize features based on
• business impact (not just delivery)
• Work closely with engineering to ship fast and iterate

4. UX & Conversion Optimization

• Design and improve
• user journeys
• , not just screens
• Collaborate on UI/UX (you should be comfortable working hands-on when needed)
• Focus on:
• Reducing friction
• Increasing trust
• Improving checkout experience

5. Data-Driven Decision Making

• Use analytics to:
• Track funnel performance
• Identify bottlenecks
• Measure feature impact
• Define and track key metrics:
• Conversion rate

• CAC And LTV

• Retention
• GMV

6. Technical & Integration Oversight

• Work with developers on:
• APIs
• Payment flows
• Third-party integrations (payments, analytics, cloud)
• Ensure scalability and cost efficiency

Must-Have

• Experience building or scaling:
• **Marketplace, e-commerce, or social platforms**
• Strong understanding of:
• Conversion funnels
• Growth metrics
• Monetization strategies
• Proven impact on:
• Revenue growth
• User engagement
• Experience working closely with engineering teams
• Nice to Have
• Experience in
• creator economy / social commerce
• Experience with payment systems or checkout flows
• Familiarity with tools like Figma, analytics platforms, and A/B testing tools

What This Role Is Not

• Not a delivery-only Product Owner
• Not a pure UI/UX designer
• Not a corporate project manager
• This is a
• builder role focused on growth and business impact

Kpis

• Conversion rate improvement
• GMV growth
• User retention
• Feature adoption
• Speed of iteration

Why Join Pulr

• Build a product at the intersection of
• content, commerce, and creators
• High ownership and direct impact on revenue
• Fast-moving environment with real decision-making power
• *We’re not looking for someone to manage a backlog — we’re looking for someone to grow a business through product.*