Growth Marketing Specialist

Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs

Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap

QA every launch across browsers and devices before it goes live

Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics

Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams.

Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from

Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps.

Turn analytics into digestible insights for marketing stakeholders

Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages

Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves

A running A/B testing cadence with clear learnings and real iteration

No SEO or tracking regressions introduced by site launches

2–4 years in web production, digital marketing, growth marketing, or marketing operations

Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar.

Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself

Comfortable with HTML and CSS, and able to read and adapt simple JavaScript

You understand funnels, and you have a point of view on why pages convert or don'tt off

Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert)

Experience with B2B SaaS marketing sites

Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing

Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

30 min interview with a member of our Talent Team

A 1 hour zoom interview with the hiring manager

Peer interviews with several team members

30-minute Bar Raiser

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Fully distributed team with a permanent remote setup

Home office stipend, phone and internet reimbursement, coworking membership

Virtual and in-person team bonding (lunches, events, competitions)

Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents

100% premium coverage for individuals on high-deductible plans

24/7 Virtual Care and Employee Assistance Program

Employer-funded HSA contributions and other pre-tax benefits

Quarterly wellness stipend and free Headspace subscription

Transparent pathways for internal mobility and promotion

Bi-annual performance reviews, team workshops, and leadership training

Unlimited access to Coursera and O’Reilly

2 additional PTO days annually for learning and development

Commitment to equity and valuing diverse perspectives

Agile, founder-led company focused on collaboration and innovation

Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

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