Growth Marketer

People take our free assessment and never start a trial. People start a trial and never convert. We have well over a thousand people who have bought into Profit Academy and a recurring revenue base that does not come close to reflecting that.

Every rung on our ladder leaks. We know it, we can see it in the numbers, and today it is nobody's full-time job to stop it. We are hiring you to go fix that.

You own the funnel as a system, from the moment someone lands to the moment they buy the next thing, and the moment after that when they decide to stay. Landing pages, opt-in flows, the assessment, the trial, the sequence that converts it, the emails that carry someone from curious to committed, the reason a member renews, and the reason a happy member sends us another one.

Honor & Fire is a business education company serving contractors, service business owners, and entrepreneurs across the country. We run an AI-augmented operation, our leadership works this way daily, and you will have the same tooling from day one.

Every rung leaks. Today it is nobody's job to stop it.

Be clear-eyed about what this seat is. It is not brand work, it is not running ad accounts, and it is not a strategy seat where you present decks about the funnel. You will be in a page builder, in an email tool, and in a spreadsheet, shipping tests and watching numbers move. If that sounds narrow to you, this is the wrong job, and we would rather you find that out here than in month two.

Your headline metric is revenue per lead : total revenue in a period divided by new leads entering our CRM in that period. It is the number we will talk about in every quarterly review.

We picked it on purpose. Our Performance Marketer buys the traffic and drives the cost of a lead down. You drive the value of a lead up. Neither of you can take credit for the other's move, and both of you are pushing the same business. Every rung you fix, every trial you convert, every member you keep, and every referral you generate lands in the same number.

Said as plainly as we can: they are measured on what a customer costs. You are measured on what a customer is worth. Those two jobs push the same math from opposite ends, and we are hiring both. You will work with that person constantly.

You will spend your first 90 days establishing an honest baseline for revenue per lead, and for the handful of sub-metrics underneath it, before anyone sets a target on you. We will tell you where that number stands the day you start.

They own what a customer costs. You own what a customer is worth.

Own conversion at every rung: opt-in to assessment, assessment to trial, trial to paid membership, member to certification.

Build and edit funnel and landing pages yourself in GoHighLevel. You will not wait on a developer or a designer to ship a test.

Run continuous, disciplined testing rather than occasional redesigns, and keep a written record of what you tested and what it taught us. Find the biggest leak first and fix that one, not the one that is most fun to work on.

Own our lifecycle email end to end: onboarding, nurture, trial conversion, reactivation, and win-back. You write and build these yourself to start.

Own the sequences that move somebody from a free assessment to a paying member without a human touching them.

As volume justifies it, an Email Marketing Manager comes in underneath you and this becomes a function you direct rather than one you execute.

Own why members stay and why they leave. We have a real churn problem and very little diagnosis behind it.

Get in front of the reasons people cancel, build the interventions, and prove they worked.

Retention here is measured on members, not on a monthly recurring revenue chart, because most of our base is legacy and lifetime. You will need to be comfortable with an imperfect dataset and honest about its limits.

Build the mechanism that turns satisfied members into new members. We have never had one, and in a community-driven business that is the cheapest growth available to us.

Design it, launch it, and own the number it produces.

Real rooms, real owners. No stock photos. These are the people moving through the funnel you would own.

34,000+

Business owners in the community

1,000+

Have already bought into Profit Academy

90

Days to set your own baseline

Our Performance Marketer owns Meta, Google, YouTube, and cold outbound, and is measured on acquisition cost. You will work with them constantly. You will not be buying media.

The tracking stack sits with our COO today and transfers to the Performance Marketer over time. You are a heavy consumer of that data and you will absolutely have opinions about it, but you are not the one building it. If owning the data stack is the thing you actually want, say so early and we will tell you honestly that this is not that seat.

Our copywriter Christa owns voice across the company. She is a resource you brief and pull from, not a queue you wait behind.

Roughly $84,500 at target. Roughly $96,500 if you hold stretch.

$3,000 per quarter at target and $6,000 per quarter at stretch, paid against four named metrics you control. Equal weight, 25 percent each.

Months one through three are base only, while you establish trustworthy baselines. Targets are then set in writing against what you actually found, and your first bonus quarter begins after that.

The bonus plan is written and signed before your start date, with each metric defined and its data source named, so you can verify your own numbers. We do not do handshake bonus math.

Here is the whole bonus, on one table. We would rather show you this before you apply than walk you through it after an offer.

Metric At target At stretch Trial-to-paid conversion rate$750$1,500 Ladder step conversion (opt-in → assessment → trial)$750$1,500 Member retention (member churn rate)$750$1,500 Referral-sourced customers$750$1,500 Total per quarter$3,000$6,000

Why revenue per lead is not on that table. It is your headline metric and the number we judge the seat on, but it also moves on things outside your control, like pricing and the mix of traffic sent to you. Paying you against a number you only partly own would mean arguing with you about your own paycheck. So the bonus pays against the four sub-metrics you actually control instead, and revenue per lead stays the scoreboard.

Why the bonus is capped. The metrics this seat moves take a quarter to show up, and paying an uncapped share of a lift nobody can cleanly attribute yet would mean the same argument in a different form. We would rather pay a known number reliably. As our measurement gets better, this structure is worth revisiting, and we will say so out loud rather than pretend it is settled forever.

W-2, fully remote. Any US state we can employ you in, with periodic onsite time in Denton, Texas.

You get read access to our dashboards and the underlying data in your first week, so you can always audit the numbers your compensation depends on.

You have owned a funnel end to end. Not one page, not one email, the whole path from click to customer to renewal. You can walk us through it.

You can build, not just brief. You ship pages and email yourself. If your last three years ran through somebody else for every change, this seat will frustrate you.

You are honest with data. You can size a test, call significance without torturing it, and report a flat result as information rather than hiding it. You are comfortable with messy inputs, because our data is real but imperfect, and somebody who cannot act until the dashboard is perfect will stall here.

You prioritize by impact. You go find the biggest leak instead of chasing the tactic somebody posted about last week. You are self-directed: remote, one boss with a wide span, and a number of your own means nobody organizes your week for you. And you want the scoreboard. The best people in this role ask what the number is in the first interview.

If you cannot put figures next to the claim, you are not the operator this role needs.

The numbers you bring. We want the conversion lifts you personally drove, before and after, and what you changed to get there. We want your test velocity, how many experiments you actually shipped in a month, and what you learned from the ones that lost. If you have moved a trial-to-paid rate or a churn rate, tell us by how much and over what period.

Nice to have, none of it required. Subscription or membership experience, especially trial-to-paid conversion and churn work. Direct-response experience with webinar funnels, assessments, application flows, or high-ticket phone-closed offers. Experience marketing to contractors, trades, or service business owners. GoHighLevel specifically, and familiarity with GA4 or similar. AI fluency is strongly preferred: if you already use AI to build test variants at volume, mine customer feedback, and pressure-test your own analysis, say so and show us.

You have owned a full funnel and you have the numbers to prove you moved it. You would rather ship eight tests this month than present one deck. You are tired of waiting on a developer to change a headline.

You want a warm audience, a real and unsolved problem, and a scoreboard nobody has to argue about. You are fine walking into imperfect data and making it better while you use it.

You brief work rather than build it. You need a clean dashboard before you can act. You want to own the measurement and attribution stack, which genuinely is not this seat.

You want to run ad accounts, because that is the Performance Marketer role and it is posted separately. Or you describe growth in frameworks and cannot put a figure next to a single claim.

I've worked inside a lot of high-level organizations, but I've never worked with a team that's more unified and honorable. Not to mention we have a whole lot of fun working in our respective zones of genius every day.

Working with Honor & Fire is amazing! My favorite part is changing all of our customers' lives.

After a first conversation, finalists complete a short written case response on a real funnel scenario from our business. It is roughly 30 to 45 minutes, it is unpaid, and we keep it that size on purpose. We are reading for how you diagnose, not whether you guess our answer.

We tell every finalist where they stand within a week.

The offer is contingent on confidentiality and assignment of work product, so the pages, creative, sequences, lists, and data you build here are Honor & Fire property; a customer and employee non-solicit, with no non-compete; and a successful background check.

In your first week we will hand you our current numbers, our funnel as it exists, and the known problems. In your first month we expect you to come back to us with your own read on where the biggest leak is and what you intend to do about it first. That proposal is part of the job, not a test we are hiding from you.

The worst part of any job search is silence. We don't do that here. A real person reads every application, and you get an answer within two business days, either way. If it's a yes, we'll tell you the next step. If it's a no, we'll still tell you, because you spent the time to apply and you've earned a reply.

That's not a recruiting tactic. It's just how we'd want to be treated.