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Growth Manager

DIRECT HONEST SAFE INTERNATIONAL EXCHANGE FZE
Dubai, UAE
fulltime
Mid-Senior
AED 10,000/month
1 months ago
GitSEOCRM
Free

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Company:** McCoin Virtual Assets LLC

**Reporting to:** Operations Manager and Project Manager

Job Summary

The Growth Manager will be responsible for driving user acquisition, engagement, and retention for McCoin’s Virtual Asset platform.

This role focuses on data-driven growth strategies, optimizing the full customer lifecycle, and scaling the business in compliance with UAE regulations and VARA guidelines

1. Growth Strategy & Execution

  • Develop and implement a comprehensive growth strategy aligned with business objectives
  • Identify new growth opportunities across digital channels, partnerships, and product features
  • Execute rapid experimentation (A/B testing) to optimize acquisition and conversion

2. User Acquisition & Funnel Optimization

  • Manage and optimize customer acquisition channels (paid ads, SEO, affiliates, partnerships)
  • Analyse and improve conversion funnels (landing pages, onboarding flows, KYC completion rates)
  • Drive initiatives to reduce customer acquisition cost (CAC) and improve ROI

3. Product-Led Growth

  • Work closely with Product and Tech teams

4. Retention & Customer Lifecycle Management

  • Design and execute strategies
  • Implement CRM and lifecycle campaigns (email, push notifications, in-app messaging)

5. Data Analytics & Reporting

  • Track, analyse, and report on key growth metrics
  • Use tools such as Google Analytics, CRM systems, and BI dashboards
  • Translate data into actionable insights for leadership

• 6. Compliance & Regulatory Alignment

  • Ensure all growth campaigns and initiatives comply with VARA regulations
  • Coordinate with Compliance team

7. Partnerships & Market Expansion

  • Identify and build strategic partnerships
  • Explore new markets and segments aligned with company expansion plans

Required Qualifications

  • Bachelor’s in Business/Finance/Communications or related.
  • 4-7 years in growth, digital marketing or product growth roles
  • Experience in fintech, crypto, or virtual assets industry is highly preferred
  • Proven track record of scaling digital platforms or apps

Core Competencies

  • Strong analytical and problem solving
  • Ability to work in a fast-paced, regulated environment
  • Understanding of virtual assets ecosystem and use behaviour
  • Excellent communication and stakeholder management skills
  • Compensations and Benefits:
  • Working Hours: Mondays to Fridays from 9AM to 5PM

• Medical Insurance: Comprehensive Insurance

  • Annual Leave: after completion of 1 year in service
  • Salary: To be discussed

Job Type: Full-time

Pay: From AED10,000.00 per month

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