Growth & Analytics Lead
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About the Role
Growth & Analytics Lead Join Robot24 and Help Scale the Future of Robotics Media Robot24 is building an Al-native media operating system focused entirely on robotics, automation and artificial intelligence.
Key Skills for This Role
Full Job Posting
Growth & Analytics Lead
Join Robot24 and Help Scale the Future of Robotics Media Robot24 is building an Al-native media operating system focused entirely on robotics, automation and artificial intelligence.
Creating great content is only half the challenge.
The other half is understanding why content performs, how audiences behave, where growth comes from and how to scale what works.
We are looking for a Growth & Analytics Lead who can combine analytics, growth strategy, experimentation and paid media expertise to help build one of the world's leading robotics media platforms.
The Opportunity
You will become the performance engine behind the Robot24 ecosystem.
Your role
is to understand what drives growth, identify what limits performance and continuously improve audience acquisition, engagement and retention across all platforms.
You will help determine what should be scaled, what should be stopped and where Robot24 should invest its resources.
What You'll Do
- Analyze content performance across all platforms
- Monitor audience behavior and audience trends
- Identify growth opportunities and performance bottlenecks
- Investigate why content performs or underperforms
- Create actionable recommendations based on data
- Design and manage experimentation initiatives
- Manage and optimize paid media campaigns
- Allocate advertising budgets across platforms
- Improve campaign performance and ROI
- Build dashboards and performance reporting systems
What We're Looking For
- You are analytical, curious and obsessed with understanding why things work.
- You likely have experience in:
- Growth Strategy
- Performance Marketing
• Paid Media Management
- Analytics
- Audience Analysis
- Conversion Optimization
- Marketing Attribution
- Experimentation
- Data Visualization
- AI Workflows
- You are highly structured, commercially minded and comfortable making decisions based on data.
Paid Media Experience
Paid media is a core responsibility of this role.
Strong experience managing substantial advertising budgets is required.
You should have a proven track record managing, optimizing and scaling paid advertising campaigns and making budget allocation decisions based on performance data.
You should be comfortable managing large advertising budgets, improving ROAS, reducing acquisition costs, optimizing conversion funnels and identifying growth opportunities through paid acquisition.
Al & Analytics Stack
Google Analytics 4, Looker Studio, YouTube Analytics, LinkedIn Analytics, Metricool, HubSpot, ChatGPT, Claude, Perplexity, NotebookLM, Make, Zapier, AI Agents, Airtable, Notion, Coda and Google Sheets.
What We Offer
- Opportunity to build something from day one
- Significant career growth opportunities
- Direct collaboration with founders
- Access to cutting-edge Al tools
- Modern Al-native work environment
- Exposure to the global robotics industry
- Premium office environment
- Prime office location in Dubai
Location
Dubai, JLT \| On-Site Only \| Full-Time \| Fluent English Required
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