Group, Conference, and Events Assistant Manager

Role overview

Responsibilities

• Drive group, conference, and event sales through proactive selling, follow-up, and inquiry conversion.
• Review business plans and performance gaps; support initiatives to maximize occupancy and meet commercial targets.
• Implement the hotel’s GC&E selling strategy in line with business objectives and market conditions.
• Develop client relationships, understand customer needs, and support satisfaction through the sales process.
• Monitor local market trends, competitors, and customer preferences to identify sales opportunities.
• Check bookings, contracts, and systems for accuracy, compliance, and audit readiness.
• Join promotions, sales calls, client events, and exhibitions to generate GC&E business.
• Supervise, coach, and mentor team members; contribute to reviews, development plans, and recognition.
• Coordinate event requirements with operations teams to ensure clear communication and high-quality delivery.
• Assist leadership with daily operations, reporting, forecasting, and commercial initiatives.

Candidate requirements

• Previous experience in Group, Conference & Events, Sales, or a related commercial role; luxury hotel experience is preferred.
• Previous supervisory or team leadership experience in a hotel sales environment is preferred.
• Strong knowledge of GC&E inquiries, proposals, negotiations, contracting, and conversion.
• Excellent communication, negotiation, and interpersonal skills; strong commercial awareness.
• Able to build client and internal stakeholder relationships and manage multiple events with attention to detail.
• Proficient in hotel systems and Microsoft Office; relevant sales and event management systems experience is an advantage.
• Able to work under pressure in a fast-paced hotel setting and collaborate within a diverse, multicultural team.
• Proactive, solutions-focused, and committed to exceptional guest experiences and hospitality standards.

Hilton values

• Hilton describes integrity, leadership, teamwork, ownership, urgency, and a passion for hospitality as core values.

About Hilton