Group, Conference, and Events Assistant Manager

Role overview

Sales and commercial responsibilities

• Maximize group, conference, and event sales through proactive selling, follow-up, and conversion of customer enquiries.
• Review business plans, identify revenue opportunities and gaps, and support initiatives to meet commercial targets.
• Implement the hotel's GC&E selling strategy, adapting activities to changing market conditions.
• Monitor local market trends, competitor activity, and customer preferences to identify sales opportunities.
• Participate in promotional activities, sales calls, client events, and exhibitions to generate business.

Events and team responsibilities

• Build client relationships, understand customer needs, and maintain satisfaction throughout the sales process.
• Check bookings, contracts, and systems for accuracy, compliance, and audit readiness.
• Coordinate with operational departments to ensure event requirements are communicated and delivered to standard.
• Coach and mentor team members and support performance reviews, development plans, and recognition.
• Assist department leaders with daily operations, reporting, forecasting, and commercial initiatives.

Experience and skills

• Previous experience in Group, Conference & Events, Sales, or a related commercial role; luxury hotel experience is preferred.
• Supervisory or team leadership experience in a hotel sales environment is preferred.
• Knowledge of GC&E sales processes, including enquiries, proposals, negotiations, contracting, and conversion.
• Strong communication, negotiation, interpersonal, commercial, organizational, and relationship-building skills.
• Proficiency in hotel systems and Microsoft Office; relevant sales and event management systems experience is an advantage.
• Able to manage multiple events, work under pressure, deliver exceptional guest experiences, and collaborate with a diverse team.

Hilton culture