Graphic Designer

About UOWD

• QS World University Rankings 2024

About the Role

Key Accountabilities

• (What Results the Role Delivers) **Brand Consistency & Institutional Impact**
• Ensure all visual communication complies with UOWD brand guidelines, reinforcing a consistent and credible institutional identity across internal and external channels.
• Contribute to brand recognition and reputation through disciplined, high‑quality design execution.

Creative Design & Multimedia Production

• Design and deliver digital and print assets including campaign visuals, social media content, web graphics, event branding, and marketing collateral.
• Produce motion graphics, animations, and video assets to increase digital engagement and message clarity.

Campaign & Stakeholder Support

• Partner with marketing leads, academic units, and service teams to develop visuals that effectively support campaigns, recruitment cycles, and executive learning initiatives.
• Interpret briefs, challenge ideas constructively, and recommend creative solutions aligned with marketing objectives.

User Experience & Digital Effectiveness

• Apply UX/UI principles to website graphics, landing pages, and digital assets to improve usability, accessibility, and engagement.
• Use analytics, insights, and A/B testing to refine design outputs and improve performance outcomes.

Print Production & Quality Assurance

• Prepare accurate, print‑ready files and coordinate with vendors to ensure quality, colour accuracy, and timely delivery.
• Maintain quality standards across all outputs through detailed checking and version control.

Continuous Improvement & Advisory Input

• Monitor design trends, competitor branding, and emerging tools (including AI‑supported design) to inform innovation and continuous improvement.
• Provide professional advice on branding, templates, and visual standards to improve efficiency and consistency across departments.

Operational Continuity

• Provide design continuity during periods of absence by supporting institutional brand and content outputs with minimal disruption.

Role Capability Requirements

• You are a creative and detail-oriented designer with a strong eye for branding, storytelling, and visual impact, comfortable working in a fast-paced, collaborative environment.
• You will bring:
• Bachelor's degree in Graphic Design, Visual Communication, Media & Design, or related field (Master's preferred)
• Minimum **3 years' professional experience** in graphic design, branding, and digital content creation
• Advanced skills in **Adobe Creative Suite** (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro) and Canva
• Solid understanding of UX/UI principles, web design, and print production processes
• Experience creating motion graphics, animations, and video content
• Strong project management, communication, and stakeholder engagement skills
• Ability to receive and provide constructive feedback and manage multiple priorities effectively
• Familiarity with **AI-powered design tools** (e.g. Adobe Firefly) is an advantage

Personal Attributes & Behavioural Competencies

• High attention to detail and commitment to quality
• Strong collaboration and stakeholder engagement skills
• Clear communication of design rationale to non‑design audiences
• Adaptability in a fast‑paced, campaign‑driven environment
• Openness to feedback and continuous professional development
• Ethical and culturally sensitive approach to visual communication

Working Environment

• Campus‑based role at UOWD
• Occasional evening or weekend work required to support events or campaigns (transport provided)